The role of journalists is evolving to include a greater understanding of search engine optimisation (SEO) and interpreting data. But in the effort to appeal to search engines, is quality journalism suffering?

This forum brings together experts to examine the editorial impact of SEO and to look at what the future for online content and news production might be.

Jean-Laurent Wotton, Sales Engineer at Google will be among the speakers at AOP's SEO Forum on 25 March at IPC Media, covering making the most of your content, design guidelines and improving visibility.

Speakers at the event also include i-level Search Director Judith Lewis, Times Online Search Editor Drew Broomhall, Reuters Institute Lecturer and Author of 'What's Happening to our News' Dr Andrew Currah and the Co-Founder and Commercial Director of UltraKnowledge Andrew Lyons, whose clients include CBS Interactive and Metro.

Tickets are just £40+vat for AOP members - book your place online now: http://tinyurl.com/dkc6j4

Google's Jean-Laurent Wotton will speak about making the most out of your content, covering:

* Design guidelines
* Increasing visibility: best practices
* Webmaster Central: online resources

A Sales Engineer at Google London since 2006, Wotton is responsible for driving adoption of Google APIs and consulting with top customers. His areas of focus are Google Maps, Google Earth and the YouTube API. He is also responsible for promoting Google Webmaster guidelines.

Also appearing at the event will be Andrew Lyons, Co-Founder & Commercial Director of UltraKnowledge, discussing Using Search Technology to Build Revenue & Predict the Future, with a Case Study on The Metro.

UltraKnowledge's clients also include innovative, AOP Award-winning pure-play online publisher CBS Interactive.

Lyons has over a decade's experience in the search marketplace. UltraKnowledge delivers increased revenues through the 'Ukn Publisher Platform', which is proven to automate user acquisition, retention and conversion.

The AOP SEO Forum takes place on the afternoon of Wednesday 25 March at IPC Media. Tickets are just £40+vat for AOP Members / £80 + vat for non-members.

Further details and link to book your place online: http://tinyurl.com/dkc6j4

Published on: 3:29AM on 16th March 2009