The changing face of the Affiliate Marketing industry will be reflected in this year’s annual a4uAwards ceremony with categories added and refocused to showcase the sector’s evolution as well as the growing number of players now involved in its delivery.

Matthew Wood, founder of and organiser of the a4uAwards, explains: “With the current economic uncertainty, marketers are turning to proven and cost effective channels which allow them to be smarter with their marketing spend. Affiliate Marketing ticks both boxes and this year’s a4uAwards will recognise its growing importance in the mainstream marketing mix as well as the many different players now involved in its delivery.”

The Awards, which take place at The London Hilton on Park Lane on June 2, will therefore spotlight the innovation demonstrated by Affiliates, Networks and Advertisers as well as the growing contribution from Digital and Full Service Media Agencies keen to integrate Affiliate Marketing campaigns as part of their online plans. Similarly, exceptional delivery from both Affiliates and Advertisers will be rewarded across the five Vertical sector categories of Finance, Retail, Gaming, Travel & Leisure, and Technology & Telecoms.

The third annual industry awards will also once again feature a collection of Community Awards which will be driven purely by nominations from the online community and therefore represent a true reflection of the innovation, strategy and delivery found within the sector at present.

As ever, the hotly-contested The Publishers’ Choice Awards for Best Affiliate Network, Affiliate Manager and Account Manager will also ensure a completely honest reflection of the best Networks, Affiliate Managers and Account Managers working in the industry, according to the Affiliate members.

The remaining 12 awards are open to submissions via and will be judged by a panel of industry experts.

All 17 categories for the a4uawards 2009 are:

- Innovative Network of the Year
- Innovative Advertiser of the Year
- Innovative Affiliate of the Year
- Best Use of Affiliate Marketing as part of an Integrated Campaign
- Best Use of Technology within Affiliate Marketing
- Affiliate Marketing Digital Media Agency of the Year
- Best New Entrant in Affiliate Marketing
- Publishers’ Choice of Affiliate Network
- Publishers’ Choice of Affiliate Manager
- Publishers’ Choice of Account Manager
- Affiliate Management Agency of the Year
- Affiliate Marketing Blog of the Year

Plus awards for both Advertisers and Affiliates for activity within the following vertical industry sectors:

- Finance
- Retail
- Gaming
- Travel & Leisure
- Technology & Telecoms

Entry for each category costs £49 (£29 for Affiliates) and submissions need to be received no later than April 24, 2009. For more information about the event and the individual categories, please go to


March 16, 2009

About & the a4uAwards ( is the UK’s widely-respected online community for everyone working in Affiliate Marketing. With a membership of over 30,000 Affiliate Marketing professionals, it has been a pivotal part of the sector for over 10 years and provides a focal point for Affiliates to meet, share experience and do business together.

The a4uAwards ( were launched in 2007 as part of the a4uexpo Affiliate Marketing conference event. The following year, the awards got their own spotlight becoming a separate black tie ceremony held at a prestigious London venue.

Now viewed as the ‘oscars’ for this dynamic online marketing channel, the a4uAwards recognise the innovation and commitment found within the sector as well as give everyone involved in it the chance to celebrate its ongoing contribution.

For further information, please contact:
Julie York, FYA Ltd, Tel: 01208 851982, Mob: 07774 207870 or Email: julie'at'

Published on: 5:57AM on 16th March 2009