Manchester based digital marketing agency Code Computerlove <; has produced a new standalone campaign site for Cheshire Oaks, one of McArthurGlen's seven UK based designer outlets and the biggest designer outlet in the U.K. The microsite <; is the lead communications tool and means of entry for a competition giving away 1000 makeovers.

Designed to promote Cheshire Oaks, near Chester, as more than just a place to get designer gear with up to 60% off, and to show the breadth of complimentary services on offer; the competition is offering people the chance to win one of 1000 image-transforming, confidence building days at Cheshire Oaks. Winners receive a style and colour consultation in one of Cheshire Oaks' Style Suites, a personal shopper session, £50 gift card, 10% discount cards and refreshments during the day.

Both online and offline communications are being used to promote the campaign co-ordinated by McArthurGlen's three marketing agencies, Code Computerlove, Clear Marketing Communications and CityPress PR.

McArthurGlen Group Regional Marketing Manager UK, Shannon Luxford said:
"Online marketing is an ideal way to reach and communicate with our target market 0f 24-55 year olds. The main objective of the new campaign is to heighten awareness of Cheshire Oaks and inspire consumers to visit us through strong local marketing. We will be using email marketing, online advertising and social networking sites such as facebook to drive people to the site to enter, and concentrate our activity during the one month long promotional period."

For further press information please call Kirsty Hunt Code Press & PR, M: 07816 876091 T: 01625 530854 Code Computerlove Ltd, Jutland House, 15 Jutland Street, Manchester, M1 2BE
telephone: +44 (0)161 276 2080 website:

McArthurGlen UK has seven shopping centres in Chester (Cheshire Oaks),
Ashford in Kent, Bridgend in Wales, East Midlands, Livingston near
Edinburgh, Swindon and York.

Published on: 9:00AM on 16th March 2009