TradeDoubler, the international digital performance marketing company, and the UK’s largest search specialists, The Search Works, today unveiled details of a joint initiative to support the launch of an adventure travel social network, Big Earth. TradeDoubler has been appointed to develop and monetise the site’s affiliate and display inventory, whilst The Search Works has been tasked with developing its SEO strategy and driving an online public relations campaign ahead of the launch.

Created by the team behind Ewan McGregor and Charley Boorman’s Long Way Round and Long Way Down, Big Earth – which can be accessed via the URL – is an interactive site that aims to inspire thrill-seekers and expedition-lovers and help them to plan independent travel or once-in-a-lifetime adventures. The deal will see TradeDoubler and The Search Works build a digital marketing programme to support the launch of the site in April. Both agencies have been appointed on an exclusive basis on the strength of their expertise in the affiliate and search markets, without a competitive pitch.

TradeDoubler will support the launch of Big Earth through promotions with its extensive network of advertisers, with the aim of attracting content to the site, generating revenue in the form of affiliate commissions, and facilitating the formation of long-term partnerships. This will be complemented by an extensive SEO and online PR campaign to drive traffic to the site. The Search Works has been engaged to provide a full site audit and site optimisation to help increase online visibility and develop the initial user-base for Big Earth.

Russ Malkin, managing director of Big Earth says, “Digital marketing provides an effective and economical channel through which to build an online presence and we recognise the value in using it, particularly for the launch of a new digital brand. TradeDoubler and The Search Works’ heritage, knowledge and reputation, coupled with their established relationships with the very people we are looking to engage and interact with on Big Earth, left us in no doubt that they could help us to launch the site with a bang.”

Big Earth will initially launch in the UK in April with a global roll-out intended for late 2009.

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Notes to the editor:

Big Earth will be an interactive site that acts both as a social community where members can share tales of past adventures, and an educational resource for would-be explorers looking for information and advice on how to plan their trip. With a focus on user-generated content, members of Big Earth will be encouraged to upload their adventure photos and videos, and make comments on other users’ content, which will run alongside tutorials delivered by travellers, including high profile explorers such as Benedict Allen.

For additional information, please contact:

Jennifer Cheung, TradeDoubler: +44 20 7798 5860
Carly Pearson, TradeDoubler Team, Firefly Communications: +44 20 7386 1567
Helen Bloxham, The Search Works Team, Firefly Communications: +44 20 7386 1554

About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 19 countries in Europe and Japan. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.
Please visit for further information.

About The Search Works
Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

Published on: 3:00AM on 17th March 2009