Renowned luxury fashion brand Maria Grachvogel has just announced its engagement of Design UK to relaunch its website and digital brand strategy.

The exclusive label will work closely with London based Design UK over the next few months to plan the launch phase of the project whilst reworking its online presence as part of a longer term general initiative to bring its unique collections to a wider audience.

Synonymous with creative luxury, Maria Grachvogel has spent 15 years creating beautiful clothes that flatter real women. Best known for designing ‘magic pants’ – seamless trousers which improve every figure – the brand’s signature mix of catsuits, occasion wear, tops and dresses has established itself as a fashion editors’ favourite and is worn by a loyal following of celebrities and fashion cognoscenti.

Shortly after a successful series of Autumn / Winter ’09 shows in London, Paris and Milan, the brand has announced its investment in a long-term digital strategy to stimulate greater awareness and extend its reach, beyond London and other major fashion capitals.

Catherine Thomas, Commercial Director for Maria Grachvogel commented:

“While we dress high profile clients, we also create beautiful clothes for real women - all of whom now look to the internet as an integral part of their shopping experience. It both inspires them and speeds up the shopping process. We would like to think that even the web doesn’t totally replace the store experience, but our re-launch will bring the Maria Grachvogel brand to women globally, without diluting the absolute luxury of our proposition.”

Leading the project is full service digital agency Design UK, which has already started work on a complete digital business plan, the showpiece of which will be to redesign and re-launch Design UK will also provide ongoing digital marketing strategy and implementation, including helping to negotiate key strategic partnerships to enable customers to purchase online.

With plans to launch the new initiative in late April / early May, Design UK’s Client Services Director Scott Wilkinson commented, “we’re incredibly excited to get involved with such a very creative fashion house. We feel the brand has absolutely the right proposition for the luxury market today, which means major opportunities for expansion. We’ll be supporting Maria Grachvogel every way we can.”

About Design UK

Design UK is a leading digital agency that creates measurable value for clients including Hobbs, Hackett, Selfridges, Jaeger, Odeon, Regus and ntl:Telewest Business. For over ten years we’ve been delivering online success through bold, innovative strategies, elegant designs and customer-focused technologies.
We place human behaviour at the centre of everything we do. We’re redefining online profitability because by understanding a person’s motivation we’re able to tailor the online experience to their needs thereby ensuring optimum conditions for conversion.

For further information contact:
Cathryn Spence
+44 (0)20 7292 2725

Design UK
10 Warwick Street
London W1D 7HJ
(f ) +44 (0)20 7292 2700
(f ) +44 (0)20 7292 2710

About Maria Grachvogel

2009 marks 15 years of Maria Grachvogel which started from her studio in South Molton Street, opening the Sloane Street Store in 2002. She has continued to perfect her pattern cutting techniques, her hand painted prints and has also developed an international wholesale and private client business.

For further information contact:
Catherine Thomas
Commercial Director
+44 (0)20 7245 9331

Maria Grachvogel
162 Sloane Street
London SW1X 9BS
(f ) +44 (0)2072459331

Published on: 4:29AM on 17th March 2009