Cadbury Creme Egg has launched five new online mini-movies on cult animation and gaming website Weebl’s Stuff, which is represented by sales house w00t!media, as part of its 2009 Easter campaign.

The latest spoof animations, dubbed ‘Goo-vies,’ include ‘The Wizard of Goo,’ ‘Goo-Busters’ and ‘Armagooden’. Each Goo-vie references familiar scenes and features regular Weebl’s Stuff characters Weebl, Bob, The Monkey and Hairy Lee alongside a hoard of Creme Eggs desperate to release their ‘goo’.

The campaign follows the three original Goo-vies launched in 2008, which included ‘Goo-Fiction’, ‘Raiders of the Lost Goo’ and ’Goo-lien’ and continued with a one off Frankenstein-themed episode to promote the new Creme Egg Twisted bar. The 2008 ‘Here today, Goo tomorrow’ digital campaign from Cadbury won an AOL/Media Week Planning award and is currently nominated for two Revolution Awards.

w00t!media, the independent online advertising sales house developed the creative idea alongside Cadbury and media planning and buying agency PHD.

“We’re delighted to be commissioning another round of Weebl and Bob goovies for Cadbury Creme Egg,” said Juliet Du Vivier, Account Director at PHD. “The cult following of these characters has enabled Cadbury to reach a web savvy, underground audience and showcase the fun, irreverent brand personality of Creme Egg. The animations are also a very effective traffic driver for Cadbury, with over 5% of users clicking through to the Creme Egg site.”

Weebls-stuff.com primarily attracts an audience of 16 to 24 year olds and 1.5m unique users per month. It was voted the Yahoo! People’s Choice Site of the Year, and the site’s Weebl and Bob characters are famous in their own right due to a 30 part series shown on MTV.

“Cadbury has received a fantastic response to the goovies campaign, and is continuing the concept with a new short series,” said Austen Kay, Director of w00t!media. “The ideas perfectly target Cadbury Creme Egg’s desired audience, and the high quality content will encourage viral popularity.”

The new goovies can be seen at www.goovies.co.uk. A new animation will be released every two weeks.

About w00t!media
w00t!media is an independent digital sales house. We provide premium representation for entertainment and lifestyle publishers, offering an alternative media-buy to commoditized ad-networks. In particular, w00t!media specialises in creative solutions across cult websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas. Productions clients include Cadbury, T-Mobile and Fanta. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.

For further information please contact:
Claire Armitt / Laura-May Coope
flannel
01273 779449 / 01273 779492
claire.armitt@no-flannel.com / laura-may.coope@no-flannel.com

Published on: 10:40AM on 18th March 2009