New network helps open up Indian online market for European advertisers.

Performance based internet advertising company Online Media Group (OMG) has signed a deal with Indian online marketing company,, to create India’s second affiliate marketing network.

With more than 60 million* internet users already in India, it is one of the fastest growing online markets in the world. The deal, which will see OMG take a stake in the new venture, is intended to help open up the Indian market for European online advertisers, as well as bringing together Indian advertisers and affiliates.

OMG has been running successful affiliate programmes for some of the UK’s biggest brands since 2002 and, is the most successful UK network in the financial and insurance sectors. The deal grants Shoogloo an initial two year license to use ‘Affiliserve’ – OMG’s performance marketing platform. In addition to the software license, OMG’s UK team will also be providing support and expertise.

Shoogloo Network has already signed up a number of advertisers including India’s largest private airline Jet Airways,,,,, and

Richard Syme, Chief Executive of OMG commented, “We are very excited about this partnership. Affiliate marketing is an emerging distribution channel in India and has huge potential for growth. We believe the combination of our technology aligned with their expertise in online marketing will create a very powerful alternative for performance based marketers in India and European advertisers looking for an effective way to access the market.”

“Affiliserve represents ‘best in class’ technology. It is the result of years of developing software for performance marketing campaigns in the UK and has been refined by real user experience and thousands of campaigns.”

LD Sharma, Managing Director of Shoogloo Affiliate Marketing said, “In India, affiliate marketing is developing fast and this deal puts us at the forefront of this growing market. Here companies are very much willing to do business based on performance. The efficient and cost effective nature of affiliate marketing is appealing to both online advertisers and website publishers, so we believe the time is right to launch a second affiliate network to bring them together.

“Having looked at the UK affiliate market, OMG stands out in terms of the quality of their technology and their general approach. Affiliserve lets us build our own affiliate marketing platform. It has the flexibility we need to tailor everything to the Indian market and the kind of campaigns we want to run here.”


For further information please contact:

Gordon or Liz at MAW Communications on 01603 505845

Notes to editors:
* Source: World Internet User Statistics, June 30, 2008.

OMG Network has been running affiliate programmes for some of the UK’s biggest brands since 2002. Clients include; Direct Line, Barclays, WHSmith, Eurostar and Cancer Research UK.

OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. It is the most successful UK network in the financial and insurance sectors.

In September 2008, OMG expanded into Europe. The Group launched OMG Poland with an office in Warsaw and also began running performance marketing campaigns in France, Germany and Spain.

Published on: 7:28AM on 19th March 2009