Dobbies Garden Centres has chosen Snow Valley to deliver its next generation web platform. The new e-commerce solution is part of an overall business growth plan for Dobbies, which was acquired by Tesco in 2008. The retailer currently offers garden and home products through 24 UK stores and

Snow Valley will be providing a new online store, based on their MUSE2 platform, with an extensive feature-set that will engage Dobbies customers and convert browsers to buyers. The solution will support the expansion of Dobbies’ social media strategy, initially through blogging, forums, and the use of social networking sites such as Facebook and MySpace.

The site will be fully integrated with Dobbies’ line-of-business systems, which include Microsoft Dynamics NAV and BT Expedite’s Mercatus. The solution will also allow Dobbies’ staff to deliver the highest levels of customer care and will give marketers and merchandisers direct control of their products, promotions and reporting.

The design of the new website will be provided by Snow Valley’s user experience team. The team will be working closely with Dobbies to communicate the brand and deliver an exciting and satisfying online customer experience.

Joel Rendle, Head of E-commerce at, says: "As the credit crunch continues to have an impact, it’s important that we work even harder to anticipate our customers’ needs and invest in leading technologies to continuously improve the online shopping experience. We’ve got our sights set on becoming the UK’s leading online gardening retailer and Snow Valley has the expertise and the platform to help us get there."

Lisa-Marie Denver, Head of Business Development at Snow Valley, commented, "We are absolutely delighted to be working with Dobbies. They have the right strategy and the ambition to grow their online sales and we look forward to helping them to achieve their goals."

Sarah Clelland
+44 20 7813 9520

Published on: 9:19AM on 19th March 2009