London, 27 February 2009: Great Hotels Organisation (http://www.ghorg.com), an online travel portal providing information on, and booking systems for, over 500 international luxury hotels, has appointed search engine marketing specialist DBD Media, following a competitive pitch. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com). DBD Media will manage the online travel giant’s pay-per-click (PPC) search activity and provide search engine optimisation (SEO) training for the company’s in-house development team. The partnership forms part of Great Hotels Organisation’s renewed strategy for its online business, which includes a major website restructure to improve SEO rankings.

DBD Media will devise and manage PPC campaign activity, aimed at driving targeted visitor traffic and profitable bookings to the Great Hotels of the World and Special Hotels of the World websites. Additionally, the search engine marketing specialist’s team of experts will provide SEO training to Great Hotels Organisation, with particular focus on link building strategies, to increase the business’ visibility in the top search engines.

Carly Gotz, Director of Business Development and Marketing at Great Hotels Organisation, comments: “With the credit crunch hitting the travel industry, online visibility is vital to our continued success and search offers us high returns and measurable results. DBD Media’s expertise in the travel business and search nous meant they stood out during the agency selection process. The company’s flexibility, including providing SEO training for our in-house team, will allow us to really maximise our search campaign.”

Nigel Muir, managing director of DBD Media, commented: “Great Hotels Organisation understand the need to evolve their online strategy to maintain a strong search engine presence as competition for customer clicks increases. We have been involved from an early stage in the website relaunch, and have provided consultancy on usability and customer journey, which will boost search results and provide strong foundations for their online business growth in the future.”

- ENDS -

Notes to editors:

About DBD Media
DBD Media is an independent search engine marketing (SEM) specialist that delivers best practice paid and organic search. Founded in 2000, DBD Media’s success in driving customer acquisition and increasing online visibility for clients secured its position as one of New Media Age’s Top 20 search engine marketing agencies.

DBD Media’s team of experts take a strategic and transparent approach to search, collaborating with clients to ensure business and marketing objectives are at the core of search campaigns.

The company’s diverse client portfolio includes global brands, SMEs and charities across travel, finance, recruitment, retail, publishing and entertainment.

About Great Hotels Organisation
Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com). By acknowledging that each hotel has a different set of marketing requirements, Great Hotels Organisation allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are kept to a minimum and are focused on their specific requirements. Sales and marketing initiatives that members are able to take advantage of include: trade shows, e-marketing, business travel consortia sales, public relations, a private label GDS chain code and sales road shows. Membership of Great Hotels Organisation is by invitation only and hotels must meet strict criteria before being accepted. Great Hotels Organisation manages the “GW” private label GDS chain code and voice reservation numbers operate globally. Further information on Great Hotels Organisation can be found at http://www.ghorg.com.

For further information, please contact:
Nina Howse / Louise Greeves
dbd@midnight.co.uk
01273 666200

Published on: 11:32AM on 19th March 2009