Screen Pages, the e-commerce services agency, has launched a new e-commerce service using the fast-growing open source Magento e-commerce platform.

The Magento e-commerce platform, developed by California-based Varien, is a feature-rich e-commerce platform built on open-source technology that provides online retailers with unprecedented flexibility and control over the look, content and functionality of their online shops. It has a modular architecture, industry-leading features and powerful marketing and merchandising tools which have quickly made Magento the fastest growing e-commerce platform on the market.

Since 2000, Screen has developed over 100 e-commerce websites using its own implementation of Microsoft Commerce Server. Its clients – many of them household names - sell close to £10m of goods per month on the internet. Screen Pages offers “best practice”, fully bespoke e-commerce websites that uniquely reflect a brand’s design, product range and marketing strategy. For more information about the Screen Pages’ Magento e-commerce service, see http://www.screenpages.com/ecommerce/magento.asp

With online sales increasing, businesses want to invest in new capabilities and gain more control over their websites. As an open source platform, Magento has a wide community of users, with many publicly available extensions and it enables retailers to “own” their websites

Amongst the state-of-the-art e-commerce capabilities supported by Magento are:

- social & community shopping (such as reviews, social tagging, polls, RSS feeds)
- alternative payment methods such as Paypal and Google Checkout
- multi-language, multi-currency, mult-catalogue & multi-fascia websites
- best practice e-commerce (SEO, faceted/guided navigation, single-page/guest checkout)
- A/B split testing, integrated analytics & landing page creation
- Phone order entry and order management

New Magento customers will be able to benefit from Screen Pages’ proven e-commerce credentials, insight, and dedicated full offering service. Existing Screen Pages’ clients will be able to take advantage of the extended capabilities, increased portability and the open source approach.

“We’re very excited about the potential for Magento in the UK,” said Roger Willcocks, Screen Pages’ managing director. “As a platform, it’s clearly ahead of the game: it ticks all the e-commerce boxes plus it’s open and non-proprietary. We’re already engaging with clients who are planning their next generation websites and we can already strong interest in the market, mirroring the take-up in the US and the rest of Europe.”

About Screen Pages

Screen Pages (http://www.screenpages.com) has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online. Screen Pages' portfolio includes over 60 clients such as Thorntons, Browns Fashion, East, Joules Clothing and Smythson.

Contact: Roger Willcocks, Director, Screen Pages
Tel: 01932 333 592
Email: roger@screenpages.com
Web: http://www.screenpages.com/ecommerce/magento.asp

Published on: 3:14AM on 23rd March 2009