Wordtracker has teamed up with veteran copywriter Nick Usborne to bring the inside scoop on closing more sales online in a new e-book, “Writing Kick-Ass Website Sales Copy.” www.wordtracker.com/KickAssWebCopy

This straightforward and easy-to-read guide is packed to the brim with trade secrets and proven strategies for writing sales copy that turns websites’ visitors into cash-paying customers.

“When it comes to online marketing, attracting traffic is not enough. Creating keyword-optimized website pages without writing compelling sales copy is like building a car and not filling the gas tank - looks good, but won't get you anywhere,” said Usborne.

“The truth is that when a visitor arrives at your website, you have literally seconds to engage them with your copy’s message. Fail to do so, and they’ll be clicking their way to your competition—pure and simple,“ he continued.

Step-by-step, “Writing Kick-Ass Website Sales Copy” shows businesses how to write copy that convinces their visitors to buy their products and services.

Nick Usborne’s expertise in writing award-winning copy spans 30 years. He has worked with dozens of major companies, including: Citibank, Apple, Chrysler, Franklin Mint, TV Guide, MSN and Yahoo! Turning his focus to writing online in 1997, Nick has since written hundreds of articles, programs and guides that help today’s web copywriters build flourishing careers.

“Following Nick’s advice is a no-brainer. Nick’s e-book was specially written to complement the keyword research done with Wordtracker. Combine his lessons with your best keywords to create a website that draws loads of qualified traffic and web copy that converts browsing visitors into paying customers,” said Ken McGaffin, CMO Wordtracker.

“Writing Kick-Ass Website Sales Copy” costs $39. If bought before or on 31st March 2009, readers can save over 30% and buy it at $27 www.wordtracker.com/KickAssWebCopy

To claim this offer risk-free, simply click on the link below:
www.wordtracker.com/KickAssWebCopy

ENDS

For further information on Wordtracker and their services please contact:
Karen Durham-Diggins at kddPR
T; 0044 (0) 20 8989 2541
E: kdd@easynet.co.uk
M: 0044 (0) 7808 584 624

Editors Notes:

About Wordtracker:
Wordtracker (http://www.wordtracker.com ) is a privately owned London business that started in 1997 and provides keyword research services to search engine marketing professionals and website owners worldwide

To succeed online clients need to know what keywords users are searching for and then type into a search box. Wordtracker provides thousands of clients throughout the world with that specialist information.

The Wordtracker Academy was launched in May 2006 (http://www.wordtracker.com/academy ), which is dedicated to helping websites achieve success and profitability online. The Wordtracker Academy publishes expert articles, case studies and tips and tricks that help people maximize their ROI from keyword research.

Clients include Monster.com, MarketPosition.com, iExposure.com, Hearst Publications, AsktheBuilder.com, ParkSeeds.com, BrowserMedia.co.uk and a host of other search engine optimization companies.

Published on: 11:00AM on 23rd March 2009