Canterbury of New Zealand has expanded the scope of its digital marketing account held by CheezeDMG to include e-mail marketing as it ramps up its e-CRM activity.

Dating back to 1904 Canterbury NZ specialises in high-end technical and innovative sportswear across many arenas including, rugby, cricket, football, hockey and golf.

CheezeDMG was appointed last year to drive awareness for, and sales through, the brands’ online store,, using search and display, as well as web 2.0 marketing activities.

The agency will now work on creative, strategy and deployment for three themed promotional e-mails per month. Each email will offer incentives and link through to the Canterbury of New Zealand online store, with the first providing information on upcoming sporting events, the second promoting Canterbury of New Zealand’s on-field and the third its off-field offer. Recipients will be invited to follow Canterbury of New Zealand’s daily brand DNA updates
on Twitter - and through regular status updates on Facebook branded communities.

Mostyn Thomas, head of marketing at Canterbury of New Zealand explains, “Our goal is to engage and interact with sports fans wherever they might be online. Last year, with the search and display campaigns working well, CheezeDMG applied a successful incentive they’d been running on our Google Adwords campaign - that drove 51% increase in sales via the website, to our re-launched Facebook fanpage, supporting it with banner ads on Facebook. Through this, and regular content updates, they’ve been able to grow our Facebook fanbase six-fold. And as part of that campaign we encouraged users to sign up to receive exclusive product, sports and events news, providing us with a sizeable database of sports fans keen to engage with the brand. Now CheezeDMG’s task is to help us bring email into the mix, integrating learnings and data from activity to date into future online campaigns to further engage sports fans with the brand and drive them to them to the website to make a purchase.”


About CheezeDMG

Founded in 1999, CheezeDMG is one of the UK's leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, CheezeDMG was acquired by Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.

CheezeDMG offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .

Clients include: Oxfam, PDSA, Budget Car Rental, Holiday Cottage Group, AXA plc, ReD, Exclaimer, Helping Hands, RSPCA Pet Insurance and Canterbury of New Zealand.

CheezeDMG is a member of the IPA, DMA & SEMPO. ,,

About Digital Marketing Group:

CheezeDMG is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

In 2008 Digital Marketing Group ranked third in NMA's Top 100 Interactive Agencies guide and Marketing's Digital League Tables respectively; and in 2009 was named the UK’s biggest digital business in Campaign’s Agency Performance Leagues.

For more information please visit:

Published on: 6:52AM on 24th March 2009