Right Media (www.rightmedia.com), a Yahoo! company and creator of the Right Media Exchange, announces this month that independent digital media planning and buying agency, Infectious Media, has become the most recent agency to become a member of its Exchange.

Highlighted in NMA’s Top 100 Interactive Agencies 2008 as ‘the’ digital media agency ‘to watch’, Infectious represents a new breed of digital agency that is embracing emerging technologies, trading platforms and targeting techniques to drive more efficient campaigns for its clients.

It will use the Exchange to bring greater efficiencies across the whole online media buying process and execute data driven performance campaigns to achieve client ROI goals.

“We believe that exchanges are a critical component in the evolving infrastructural ecosystem. We’re building our agency and the way we work around these ‘new world’ platforms. This puts us in a better position to make intelligent buying decisions for our clients (in real time) and to drive much improved efficiency through display media. This is a very interesting and exciting time for agencies, advertisers and publishers alike, who will all benefit from greater market efficiencies. We’re delighted to be working with Right Media who have pioneered the exchange model, and is continuing to rapidly build liquidity in the UK and Europe” comments Andy Cocker, Founding Partner, Infectious Media.

Denise Colella, VP International at Right Media, comments: “The growing importance of technology and exchange platforms is dramatically changing the nature of buying online media. This is being recognised by forward thinking agencies like Infectious who are embracing the new opportunities emerging across the digital landscape.”

-Ends-

Media Contact:
Ben Powell, Loudmouth PR
Tel: 020 7981 9859
E-mail: benp@loudmouthpr.co.uk

About Right Media

Right Media created digital advertising’s first open exchange platform in the spring of 2005 to bring more fairness, standardisation and value to the industry.

Today, over 240 Exchange members, and the 80,000+ buyers and sellers they bring with them, trade over eight billion impressions a day on the Exchange.

The Right Media Exchange provides the means to manage an ad business holistically—from full ad serving and auto-optimisation, to business development and expansion.

Right Media is a Yahoo! company based in New York, with offices in London, Hong Kong, Singapore, Tokyo, Hamburg, Eugene, San Francisco and Tallahassee.

Published on: 2:55AM on 25th March 2009