March 25th 2009 LeadPoint, the world’s first lead exchange marketplace, today rolls out an initiative using Twitter to communicate to its customers.

LeadPoint has launched a dedicated new Twitter service to update customers on the latest LeadPoint news as well as special offers and other interesting developments in the world of lead generation. Anybody that wants to follow LeadPoint on Twitter should go to www.twitter.com/leadpointuk.

Twitter is a free social networking and micro-blogging service that allows users to send text-based updates known as "tweets" of up to 140 characters long to the Twitter website. Updates are displayed on the user's profile page and instantly delivered to other users who have signed up to receive them. The sender can restrict delivery to a specified group. Users can receive updates via the Twitter website, RSS, email or through a third party application.

LeadPoint currently trades over 15 lead products including Mortgages, Loans, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.

Justin Rees, LeadPoint UK Head of Marketing said:

“As an online company dealing in real-time lead generation we need to make sure our customers are kept up-to-date on the latest LeadPoint news. We have over 2,000 lead buyers and by choosing to opt into the free Twitter service we can send real-time notifications that will be relevant to our customers. We have been using the Twitter service for over a year now to tell our customers about everything from our latest special offers to pointing them towards interesting articles about lead generation.

Twitter is set to become increasingly important to the way LeadPoint does business as it enables us to communicate with our customers more quickly and efficiently. We have a large and growing customer base that we can now contact en masse in an instant. Traditional email communication is hampered by issues such as spam filters and low open rates. Twitter is a real-time communication tool that empowers people by providing them the means to receive vital information wherever they are.”

Media enquires:

Justin Rees, Head of Marketing, LeadPoint UK Ltd, 0203 178 2179

Notes to Editors

LeadPoint
LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange, by monitoring lead quality and the customers themselves.

Leads are competitively priced, based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in ‘real time’ and enables sellers to more efficiently sell leads and to enter multiple verticals (categories i.e. mortgages or loans) simultaneously.

The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

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Published on: 3:23AM on 25th March 2009