Xbox have launched a new brand awareness advergame, Xbox Party Mansion, devised and created by Digital Outlook. Xbox Party Mansion will launch exclusively on Miniclip – the largest free casual gaming site in the world. (www.miniclip.com/xboxpartymansion)

The Xbox Party Mansion game allows Xbox to take their message to a new audience who might not yet be aware of the broad range of family-friendly gaming and entertainment experiences the Xbox 360 console offers.

“Xbox Party Mansion is an exciting new way for us to bring the fun and friendliness of the Xbox 360 experience to a whole new audience,” said Graeme Boyd, Xbox Community Manager, EMEA. “The game allows us to communicate everything the Xbox 360 has to offer – from our wide gaming portfolio to our social and entertainment features – in an engaging and enjoyable way!”

“Xbox Party Mansion” is a 5 level hidden object game using the Xbox 360 Avatars as narrators who inform players what they need to find. Each room in the Party Mansion represents a different theme and key pillar in the Xbox gaming and entertainment portfolio:

• Movies
• Music
• Sports
• Family
• Racing

Players need to recover objects in each room to move onto the next level. Players also have the chance to play an exclusive extra level – The Xbox Penthouse - on Xbox.com. It is Xbox’s first foray into the online casual advergaming arena.

“Xbox Party Mansion is advergaming at its best; a fun and refreshing campaign that provides strong engagement, outstanding ROI and massive awareness.” Said Ben Janaway, Account Director at Digital Outlook.

Digital Outlook and Xbox have delivered a first for Miniclip, enabling players to gain Miniclip Awards for gameplay that can be seen by their family and friends online. Players can also allow their high scores to be listed and they can send challenges to other Miniclip players.

The Miniclip Awards for Xbox Party Mansion include:
Gold - "Life and soul of the Xbox Party Mansion" - when you complete the entire game in under 10 minutes.

Silver - "Xbox Party Mansion minigame master" - when you collect 25 items in any of the minigame stages.

Bronze - "Xbox Party Mansion treasure trove" - You found all the secret hidden Xbox controllers throughout the game.

“Xbox Party Mansion is a great game for all the family, and will be enjoyed by Miniclip’s world-wide audience of 50m unique users.” Said Pieter Kooyman from Miniclip.

Ends

For Digital Outlook please contact:
Karen Durham-Diggins at kddPR
T: +44 (0) 20 8989 2541
M: +44 (0) 7808 584 624
E: kdd@easynet.co.uk

Editors Notes:

About Digital Outlook (www.digital-outlook.com):

Digital Outlook is a digital agency with core strengths in strategy, creative and marketing. They have significant experience in the film, games and television sectors, and are increasingly being recognized as audience specialists in family, kids and teens.

Their clients include Disney, Miniclip, Xbox, Chorion, BBC, Microsoft and Spin Master. Based in London, at the heart of the most advanced digital market in the world, they work with clients on a global basis. Digital Outlook is multi-award winning, over 45 people strong and established since 1998.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies

About Miniclip:
Miniclip is the world’s largest online games website.

Miniclip provides broad range of games from simple, intuitive ones to complex massive multiplayer worlds. The games can be played instantly, typically for short periods during breaks in the day. Although very popular, the games are not the preserve of teenagers – many of Miniclip’s users are older net surfers who enjoy puzzles, satirical and political games.

Miniclip strives to ensure that online gamers keep coming back by providing fresh content, which means publishing a couple of new games a week and nurturing a large network of developers.

Miniclip has been publishing advergames since 2005 and has successfully helped many of the world’s biggest brands to hundreds of millions of gameplays. These advergames include the most successful ever to be released on the Internet.

Published on: 4:00AM on 26th March 2009