London, 26th March, 2009 – UXA Technologies Limited, trading as 10CMS, today announced the release of version 2 of the 10CMS User eXperience Application platform. The latest release of 10CMS enables organisations to quickly deliver more dynamic web sites by deploying User eXperience Applications (UXAs) – experience rich content modules that combine image and video media with advanced interactive features to more effectively engage users. The result is a more compelling user experience that drives key web site performance metrics including time on site, page impressions and conversion while increasing benefits in terms of cost efficiencies and speed of content change.

Shell recently deployed 10CMS as part of a global effort to redesign its web presence. 10CMS was integrated with Interwoven’s TeamSite to deliver a solution that enabled Shell’s content editors to deploy a range of rich media content such as content heroes, image galleries, video modules (with cue points and captions) as well as a sophisticated homepage that drives navigation through the global site.

10CMS has also forged key alliances with organisations such as Venda, the global market leader for on-Demand eCommerce solutions. Due to its unique multi-tenanted architecture 10CMS has been pre-integrated and now works seamlessly with Venda’s platform to deliver another powerful addition to the suite of advanced customer experience tools available to Venda’s range of retail and manufacturing clients.

“We have already rolled out the 10CMS toolset to several of our clients’ eCommerce sites in the last year and found the benefits to be threefold, “ commented Andy Houstoun, Global Head of Marketing at Venda. “Firstly, we were able to integrate 10CMS seamlessly with the Venda platform, and by offering to deploy the retail focused 10CMS User eXperience Applications, we can dramatically reduce the time it takes our clients to update or create new experience rich content without sacrificing quality. Secondly, there is no degradation against our advanced SEO delivery as it is delivered in XML. Lastly, the end user has a far more compelling experience which in turn drives increased conversion to purchase and customer satisfaction, two key deliverables for our client-base. The cost structure is low, transparent and predictable, making 10CMS a nice fit with our eCommerce model.”

“We developed the 10CMS platform to address our customers’ requirements to build experience rich content for their web sites that is simple to update and maintain. The beauty of the 10CMS platform is that editing 10CMS UXAs requires no technical skills at all, making it the ideal medium for online marketers and eCommerce merchandisers as they can update their content as often as they require without involving a third party designer or developer,” added Fergal O’Mullane, CEO at 10CMS. “We have developed a core set of 10CMS UXAs that are ideal for eCommerce and enterprise sites. The eight core UXAs provide our clients, solution partners and digital agencies with the building blocks to quickly enhance their sites with more experience rich content such as product carousels, lifestyle images with active hotspots and sophisticated product collections and brand boutiques.”

All UXAs benefit from 10CMS platform capabilities for: providing search engine friendly content, adding video, integrating third party XML feeds, dynamic font loading and integration with web statistics packages for user interaction tracking.

“10CMS is extremely search engine friendly which has allowed search engines to see Kiddicare’s experience rich content, without the traditional ‘blocking’ issues associated with rich media,” said Scott Weavers-Wright, a partner at “The very nature of our business means that we must have content up to date – to the very minute. With 10CMS we can easily and very quickly update that content without losing any of the dynamic feeling to our site and ensuring our customers can make the most of our latest offers. In addition, our in-house IT team is working closely with 10CMS to integrate IBM WebSphere Commerce with 10CMS, enabling other online businesses to benefit from the service.”

The 10CMS platform has been engineered to reduce the cost and time required to deploy UXAs. The 10CMS Live Server provides a simple method to integrate UXAs into existing site infrastructure via FTP, enabling eCommerce sites to quickly add UXAs into their site experience. A range of 10CMS Enterprise Connectors is available for larger sites that require complete control over their content through integration with their existing eCommerce or CMS infrastructure. Enterprise Connectors are available for Interwoven and EPiServer CMS, with many more planned.

10CMS has been successfully deployed across complex integrated solutions for large enterprise customers such as Shell as well as eCommerce by LINLEY and Kiddicare.

About Venda
Venda delivers on-demand eCommerce to some of the world’s leading retailers and manufacturers, including DeBeers, Crabtree & Evelyn, Sharp, Panasonic, Laura Ashley, Condé Nast, and Urban Outfitters.

The company’s complete Software as a Service eCommerce platform combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-language and multi-currency capable, Venda’s B2C, B2E and B2B solutions provide ‘best of the web’ capabilities to mid-tier and Fortune 1000 companies, giving them a complete service and support infrastructure on which to grow their business.

Venda allows customers to reduce the risk, complexity and cost associated with eCommerce, while empowering business users and delivering unprecedented ROI. With offices in New York, London and Bangkok, the Company is managed by a team of experienced eCommerce veterans.

About Kiddicare
Kiddicare is a family business established in 1974 and is now the largest privately owned nursery supplier to the public in the United Kingdom. They operate from the largest nursery showroom in Europe which features dedicated sales areas for key nursery brands, including Maxi Cosi, Britax and Silver Cross. The showroom also has 35 payment kiosks on the shopfloor to allow customer self service. was launched in 1999 and now dispatches stock using a leading-edge, automated picking system from its distribution centre in Peterborough. Kiddicare employs over 120 full time members of staff.

About 10CMS
10CMS is the market leading platform for creating and deploying User eXperience Applications (UXAs), developed by UXA Technologies Limited, the Irish software business. 10CMS enables site owners to enhance their web sites with experience rich content, resulting in more valuable interactions with customers and stakeholders – driving key online metrics such as usage, conversion and revenues.

10CMS UXAs uniquely feature an intuitive 'Zero Training' configuration management interface that enables non-technical editors to quickly update even the most complex UXAs. All 10CMS UXAs are Flash 8 compatible, ensuring the widest possible range of internet connected devices can view UXA content. In addition, 10CMS UXA content can be provided to search engines as HTML for SEO purposes. Brand guideline protection is enabled as standard. There are eight pre-built UXAs available on the 10CMS platform, catering to the experience rich media requirements of eCommerce retailers and large enterprises. 10CMS has already been successfully deployed by Shell, LINLEY, Kiddicare, Cushman & Wakefield, RBS and Brand Alley amongst many others. 10CMS is available pre-integrated with EPiServer.

For further information please visit or contact: -
PR Contact
Victoria Melville
Melville Communications
Tel: +44 (0)7974 161 123

Client Contact
James Brooke
UXA Technologies Limited (TA 10CMS)
Tel: +44 (0) 207 183 2860

Published on: 6:03AM on 26th March 2009