27 March 2009: Leading affiliate marketing network, LinkShare, today announces that House of Fraser, the UK’s leading premium department store, is the Platinum Sponsor for its upcoming online retail Symposium.

The LinkShare Symposium UK is taking place at The Congress Centre, in central London, on Thursday 2nd April 2009 and will see LinkShare launch an exclusive new research report analysing the changing behaviour of online consumers in the UK and issue advice for retailers and affiliates on how to respond.

Renowned for its designer brands and exclusive collections, House of Fraser has a strong online presence and loyal customer base. And as consumers increasingly turn to the internet to shop it has never been more important for companies to adjust their marketing strategies to ensure they provide for and meet their new demands.

Commenting on the partnership Chris Bishop, Online Acquisition Manager, House of Fraser said:

“We are delighted to be the platinum sponsor for the LinkShare Symposium. It is a fantastic opportunity for us to strengthen our position as a leading retail affiliate programme and to ensure we are engaging with our affiliates and also understand how to best meet their changing requirements.

Events like these are great to put face to the names within the industry and pick up ideas regardless whether you're an affiliate, merchant or agency.

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About LinkShare UK
The LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. LinkShare UK launched in 2006. It is now one of the UK’s leading affiliate marketing networks, with a unique network of quality publishers. In the last 18 months LinkShare has partnered with over 80 brand advertisers in the UK including well-known names from the retail and travel sectors such as AVON, British Airways, Cath Kidston, French Connection, House of Fraser, Links of London, LOVEFiLM.com, The White Company and Uniqlo. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is a division of Rakuten, Inc.

About House of Fraser
House of Fraser has long been one of the best known names on the UK high street. They are the acknowledged home to many of the world’s most famous brands, from Chanel and Estée Lauder to Prada and Max Mara. With enviable locations across the country, House of Fraser has presented customers with an unrivalled national department store offer for more than 160 years.

Published on: 8:00AM on 27th March 2009