Web Liquid, Hilton’s UK digital marketing agency since 2005, has launched a three month online campaign to promote Hilton Worldwide Resorts’ 30% Early Saver rate and Experience packages.

Web Liquid will be responsible for planning, executing and optimizing the campaign driving users to hiltonworldresorts.com.

Web Liquid has partnered with Believe London to deploy an innovative creative solution aimed at increase relevance and return on investment.

The dynamically fed online advertising units are the start of a three month campaign to encourage consumers to think about where in the world they would rather be. Firstly the customer is presented with a real clock time and then prompted “Isn’t it time you rewarded yourself?” The ads are fed dynamically to what the consumer is searching for covering over 30 different destinations. The campaign is running across Tribal Fusion, Tripadvisor, CN Traveller and Context Web.

Beth Wheeler, Marketing Director at Hilton Family of Worldwide Resorts commented on the campaign “This is our largest investment in online marketing to date; we are looking forward to the results of this campaign that leverage innovative messaging elements and targeted media”.

Published on: 9:24AM on 1st April 2009