Combining the power of web analytics and email marketing to deliver significant marketing return-on-investment through improved customer insight

Bristol, UK, 30 March 2009 – smartFOCUS DIGITAL, the specialist digital marketing division of international multi-channel marketing software company smartFOCUS, today announces that it has been accredited as an Omniture Genesis partner. smartFOCUS DIGITAL now integrates the power of the Omniture Online Marketing Suite through an integration with Omniture Genesis to help improve and optimise marketing campaign revenues, conversion ratios, customer lifetime value and customer retention.

smartFOCUS is able to combine information about Web site visitor activity from Omniture SiteCatalyst® with smart FOCUS’ email platform, smartMARKETER eChannel through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data. The partner relationship delivers a powerful online marketing solution that helps businesses across sectors identify which products were viewed by visitors to a website, and target those that did not complete a purchase with automated messages or offers to encourage conversion.

Omniture SiteCatalyst® provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. smartFOCUS used SiteCatalyst to increase repeat orders by identifying purchase patterns and applying them to non-purchasers with similar behavioural characteristics, and encouraging repeat orders from existing customers. SiteCatalyst integrated with smartFOCUS marketing software through Omniture Genesis helps identify and segment customer groups accurately and thereby develop more targeted communications designed specifically for increasing sales.

Chris Underhill, CEO, smartFOCUS, said: “The accreditation means that our customers benefit from fully integrated web analytics. Our digital marketing platform enables easy campaign creation, results monitoring and reporting. Combined with the power of web analytics, this provides marketers internationally with the ability to truly understand and respond to the needs of each customer, while providing accountability and return-on-investment for all marketing investment.”

About smartFOCUS Group plc
smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi-channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate offline and online data, analysis, campaign and performance management to deliver better targeted, more timely and relevant communications that increase campaign conversion rates and improve customer insight.

smartFOCUS has over 700 customers and partners worldwide using its marketing software including AAA, ABN AMRO, ASOS, Center Parcs, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Société Générale and QVC.

smartFOCUS is headquartered in the UK, with operations in the US, continental Europe and Asia Pacific. www.smartfocus.com

For further information please contact:
Ellie Turner
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1647
smartfocus@prompt-communications.com

Suzanne Butler, Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800
sbutler@smartfocus.com

Published on: 9:53AM on 2nd April 2009