Denver, Colorado and Bristol, UK – 30 March 2009, ASTECH InterMedia, the newsmedia division of international multi-channel marketing software company smartFOCUS, has been selected by The Dallas Morning News (TDMN) to provide its fully managed marketing automation and analytics software and data managed service.
The Dallas Morning News will install ASTECH’s multi-channel marketing automation and analytics solutions for newsmedia, MAAX, to boost the productivity of its consumer marketing initiatives, diversify acquisition channels and strengthen its retention programs.
ASTECH is the market leader in supporting the transformation of the newsmedia. More than 200 newspapers and publishers worldwide, including MediaNews, Hearst, NY Times Company and The Washington Post use its marketing software, increasingly delivered in the software as a service SaaS model. TDMN joins a vibrant community of more than 80 newsmedia companies that rely on ASTECH’s MAAX solutions for marketing analysis, reporting, campaign management and e-marketing initiatives.

Mark Medici, director of circulation audience development for TDMN, believes that data-driven marketing is critical to optimizing productivity and customer value in a challenging economic climate. He said: “It is naïve to think we can grow audience and profitability without leveraging our data to be more timely and relevant. MAAX gives us the ability to integrate and automate customer communications across multiple channels. This enhances our sales performance and improves engagement with consumers of our print and digital products.”

For TDMN, the MAAX community was a decisive factor in making its investment:

“There are many good technologies available to marketers,” said Medici. “But the opportunity to learn and adopt best practices across a vast community of newsmedia companies that share similar challenges is absolutely vital to us. Only ASTECH and MAAX can deliver that.”

Published since 1895, TDMN is the leading source – both in print and online – of news, information and advertising for the Dallas, Texas metropolitan area. TDMN is a division of A.H. Belo Corp. which includes The Providence (RI) Journal and The Press-Enterprise in Riverside, CA.

Tom Ratkovich, president of ASTECH InterMedia said, “MAAX is the de facto solution for the newspaper industry because it meets all the requirements for database management, customer segmentation and effective communication with large numbers of customer, and comes with the expertise and market experience of delivering best practice from ASTECH and our established user community in newsmedia.”

Chris Underhill, CEO, smartFOCUS, added: “This is a great win for the smartFOCUS Group and demonstrates not just the demand for our solution, but the breadth of our reach as a group across geographies and industries. We look forward to helping TDMN reap the benefits of improved customer communications and driving initiatives to reach new audiences, especially in the current climate and the challenges faced by traditional newsmedia. Today, engagement and understanding are key to optimizing marketing ROI and business success.”

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About smartFOCUS Group plc
smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi-channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate offline and online data, analysis, campaign and performance management to deliver better targeted, more timely and relevant communications that increase campaign conversion rates and improve customer insight.

smartFOCUS has over 700 customers and partners worldwide using its marketing software including AAA, ABN AMRO, ASOS, Center Parcs, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Société Générale and QVC.

smartFOCUS is headquartered in the UK, with operations in the US, continental Europe and Asia Pacific. www.smartfocus.com

About ASTECH InterMedia
ASTECH InterMedia is the leading marketing systems company dedicated to serving the evolving needs of the newsmedia. The company, founded in 1992, supports the strategic data-driven marketing initiatives of more than 200 newspapers worldwide. Its innovative marketing solutions include a variety of consulting and education services, application-specific software and data products. In 2008 ASTECH InterMedia was acquired by smartFOCUS, the international provider of multi-channel marketing software, headquartered in the UK.

About TDMN
The Dallas Morning News (TDMN) was first published on October 1, 1885. It is published by the oldest business institution in Texas, Belo Corp., now A.H. Belo, which has chronicled Texas history for more than 160 years. www.dallasnews.com

For further information please contact:
Ellie Turner
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1647
smartfocus@prompt-communications.com
Suzanne Butler, Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800
sbutler@smartfocus.com

Published on: 10:25AM on 2nd April 2009