PayPal, the world’s largest online payments service, has strengthened its position as Britain’s most visited financial website. Over the 12 months to February 2009, saw a further 50% increase in visitors compared to last year according to the latest report by leading internet research company, Nielsen Online.

Mark Hodson, PayPal’s UK Marketing Director comments, “PayPal’s success in attracting even more people to its website underlines the fact we’ve made it simple for people to shop online without sharing their financial information. We’re Britain’s preferred online payment brand* with over 22 million accounts – fast approaching half the UK adult population**. Retailers are realising that adding PayPal can streamline their checkout and drive incremental online sales. More and more websites are accepting payments by PayPal.

In the last few months, Heal’s, Figleaves, Laura Ashley, Lloyds Pharmacy, Manchester City FC, Stagecoach and Comic Relief have all added PayPal to their sites. By partnering with PayPal these retailers all gain an additional way to accept payments online. And in turn their customers can benefit from a faster and more convenient shopping experience as well as the peace of mind of not sharing their financial details.”

Alex Burmaster at Nielsen Online comments, “PayPal continues to be far and away the most popular financial services website. The number of Unique Visitors accessing the PayPal site in the last 12 months has increased by an impressive 50%, meaning that PayPal has substantially improved its lead over other financial websites compared to the same time last year. PayPal has added over two million Unique Visitors in the last year – almost six times more than any of the leading online payment providers.”

To find out more about PayPal please go to:

UK unique audience ['000] of all financial websites during February 2009
1 PayPal 7,056
2 Money Saving Expert 4,753
3 Lloyds TSB 3,536
4 Barclays 3,423
5 Halifax 3,388
6 HSBC 2,877
7 NatWest 2,875
8 Alliance Leicester 2,259
9 Nationwide 2,163
10 Royal Bank of Scotland 1,831
Source: Nielsen Online

UK unique audience ['000] of online payment websites during February 2009
1 PayPal 7,056
2 WorldPay 1,140
3 Protx 827
4 Google Checkout 279
5 SECPay 246
6 Girobank Billpay 166
7 LocalBilling 162
9 NetBanx 146
10 CCBill 135
Source: Nielsen Online

Notes to editors
* PayPal Brand Tracker, conducted by FactWorks. PayPal is preferred by 30% of UK online shoppers versus other payment brands
** UK adult population is 47,788,000 (Opinium Research)

For further information please contact
020 7566 9777
Sophie Lilley / Helen Thomson / Louise Bromley / Paul Crayston –
Lansons Communications

About PayPal

PayPal is a secure online account that stores your card and bank details, enabling you to pay online quickly and safely. There's no need to enter your sensitive financial information every time you shop, and you can be confident that it is never shared with the seller. PayPal is the safer, easier way to pay and get paid online. With more than 70 million active accounts in 190 markets and 19 currencies around the world, PayPal enables global ecommerce.

PayPal Europe S.àr.l. et Cie S.C.A. is a Luxembourg-based limited liability partnership, which is regulated by the Commission de Surveillance du Secteur Financier (‘CSSF') in Luxembourg. PayPal Inc is the ultimate parent of PayPal Europe S.àr.l. et Cie S.C.A. and is 100% owned by eBay Inc. PayPal Inc was set up in the US in December 1998 and acquired by eBay Inc in 2002.

More information about the company can be found at or

About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behaviour, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit

Published on: 1:00PM on 2nd April 2009