Guava announce that the success of their online marketing campaign for Nomads Clothing shows that SEO can be hugely beneficial to the success of smaller businesses. The digital marketing company, who specialize in search engine optimisation, began work for the online fashion shop in late 2007 – and since then have achieved record sales and doubled the number of website visits for the company.

Nomads Clothing was founded in Cornwall in the late 80s by Duncan Harvey and his partner Vicky after they were inspired by the fashions they saw whilst travelling in India. Since then they have grown and began working with a UK designer, whilst still returning to the country several times a year to seek out new fashions and authentic materials. Nomads clothing called upon the work of the Guava team to help them rank for more generic and popular key phrases such as ‘fair trade clothing’ and ‘fair trade clothes’.

Duncan Harvey, Director of Nomads Clothing, comments:
“We can gladly say that Guava did not disappoint! They are not just helping us maintain the gains we have made, but maintaining the same level of increase that we enjoyed last year. It's great to see us up there competing with the likes of Next, Miss Selfridge, and Top Shop. And we have Guava to thank for it.”

By balancing their focus on targeting popular and large niche phrases, identifying onsite improvements, and conducting a comprehensive link-building campaign, Guava have significantly increased the visibility of the Nomads Clothing website. Most notably, they now rank at number one for over 50 keyphrases on Google – which have resulted in impressive conversions through terms such as ‘hippy clothing’ and ‘fair trade clothing’.

Lucy Cokes, Director of Guava, said:
“It’s fantastic to see an independent and ethical Cornish company ranking alongside high street brands online. It goes to show that search engine optimisation can benefit small companies and SMEs, provided that both client and agency take digital marketing seriously and a formidable strategy is in place. We continue to work closely with Nomads Clothing and are looking forward to continued success.”


About Guava:
Guava is a fresh thinking, digital marketing agency specialising in Search Marketing, Web Development, Search Engine Optimisation, and PPC in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include, Black & Decker and The Royal Mail.

Published on: 2:48PM on 3rd April 2009