London, 6th April 2009 - This year’s Internet World will play host to a fantastic new feature – the Innovation Pavilion. The feature will showcase the ground-breaking technology and internet business’ stars of tomorrow including, D²C, WordFrame, Relationsys, Siondo, Webjam and Xero. The Innovation Pavilion is sponsored by

“At, we are committed to supporting our fellow UK start-ups. This year we teamed up with the Internet World show to celebrate their business acumen, enthusiasm and determination to build world-class companies,” said Alastair Mitchell, co-founder and CEO, “We hope this opportunity will open new doors for the UK start-ups and prove that you do not have to be a technology giant or hail from the Silicon Valley to be a true business leader.”
The Innovation Pavilion line-up includes the following bleeding-edge organisations:
D²C are the online accounting and collaboration specialists for SMEs, accounting practices and larger enterprises. Offering consulting, software development and systems integration D²C provide Software as a Service (SaaS) based online accounting, collaboration, content management, extranet, intranet and corporate blogging solutions for small and large companies. Combining experience of enterprise software and business process re-engineering with internet and web 2.0 technologies they integrate a company's core business processes with those of its customers, suppliers, service providers and business partners.
WordFrame is at the forefront of a new breed of business communication and social networking tools that include blogs, wikis, people profiles, professional connections, the use of RSS feeds, group messaging and document management which are now known, collectively, as Enterprise 2.0. They provide a single, secure, social media platform that combine all of these technologies into a web publishing and collaboration environment that is designed to help build better web communities.
RSS is rapidly changing the way the world does business. RelationSys is at the forefront of this technological shift, offering a wide range of powerful tools that will revolutionise the way you communicate. Relationsys’ range of services will help you harness the power of RSS in a way that is extremely effective and easy.

Webjam’s business objective is to maximise the engagement, distribution and the revenue generating power of partners’ customers. By providing the partners with a flexible social media platform, they allow them to create a network of branded community sites around a common theme generating incremental advertising, subscription and transactional revenues. Provided as a cost-effective Software as a Service solution allowing marketing teams to boost any brand’s on-line presence without depending on the IT team, Webjam enables organisations to create, foster and monetise social media communities in the Publishing, Media, Directory and Consumer Brand space.

Lexie Mendelson, Business Development & Marketing Director comments, “Internet World is an ideal place for Webjam to showcase our unique offering, demonstrating to visitors how partnering with Webjam will help their organisations achieve engaged & revenue generating social media. Webjam is delighted to be part of the Innovation Pavilion and exhibit alongside fellow companies who also offer the latest cutting edge solutions.”

Xero is an online accounting system that provides easy access to bank transactions, invoices, reports and VAT, anytime and anywhere in the world. delivers the unified collaboration, communication and social networking platform for the enterprise. It offers a network of secure online workspaces supported by a set of project management, collaboration, voice and web conferencing and document sharing tools. Huddle’s customers include P&G, Pearson, Nokia and UNICEF and a number of UK and US government departments.

At the Internet World show, Huddle will demonstrate a new version of its collaboration platform and feature talks from several of its UK customers.

- ENDS –

Notes to Editor:
To register for Press Pass to Internet World 2009 visit
For further information on Internet World 2009 visit

Internet World
Internet World is Europe's longest running, best and largest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors.
Now in its 17th year, it is the only event that delivers everything to formulate and implement an online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK’s leading suppliers and delivers Europe’s best free education programme.

A selection of photographs from Internet World 2008 is available. If you require any images to support this release please email

About UBM Live
UBM Live, formerly CMP Information, provides leading integrated media solutions across 30 different markets. Operating predominantly in the UK, its events, publications, awards and websites offer professionals in Interiors, Security, Licensed Travel, Travel & Venues, Customer Management, Safety & Health and Facilities the ultimate event or media platform to bring buyers and sellers together.

Its leading brands include Technology For Marketing & Advertising, Call Centre Expo, Internet World, Interiors Birmingham – the 2nd largest exhibition in the UK, The National Business Awards, TTG and ATC.

Live has 40 exhibitions, 12 publications and over 15 digital products and awards shows. Each year 250,000 marketers attend its shows, over 100,000 professionals receive UBM Live publications, while each month its website generate over 1 million page impressions. UBM Live has recently extended its leading brands into Abu Dhabi and India.

Press Contact: Lupe Prada, Tel: +44 (0)20 7921 8522, email:

Published on: 11:38AM on 6th April 2009