Latitude (, one of Europe’s leading performance led digital marketing agencies, today announces it is entering into a strategic agreement with Google to become a Google Analytics authorised Consultant (GAAC).

About the GAAC Program

GAACs help businesses of all sizes make their websites and ad campaigns more effective using Google Analytics, a free, enterprise-class online measurement tool. Clients working with an Authorised Consultant receive professional, Google authorised training, implementation and / or consulting services. For more information, visit

Google Analytics

Google Analytics tells you exactly how visitors got to your site and how they use it. It can help you identify bottlenecks and gives you ideas for improvements, leaving you to concentrate on your marketing campaigns and increase your returns. Google Analytics is an advanced, easy-to-use tool. The software has all the functions that you’d expect from an advanced web analysis package.

You can use Google Analytics directly via the AdWords interface. It is also available separately via Google Analytics is the only programme that automatically logs AdWords ROI statistics, without you having to import separate cost data. You can also use Google Analytics to monitor the results of other online campaigns. Google Analytics is free. Instead of spending money on a web analysis package, you can concentrate on optimising your marketing campaigns and improving your website and its contents. For more information, visit

Alex Hoye, CEO of Latitude comments: “We are delighted to be a Google Analytics authorised Consultant. We have been leaders in leveraging analytics to improve client performance for years and this will be an extra string to our bow. The accreditation, along with our latest conversion analytics offering, allows us to identify what spend is generating sales and what obstacles block conversion – essentially, what we are selling is performance.”

Published on: 12:10PM on 6th April 2009