Right Media (www.rightmedia.com), a Yahoo! company and creator of the Right Media Exchange, announced today that eBuddy (www.ebuddy.com), a leading independent global provider of web and mobile instant messaging, has joined the Right Media Exchange to help monetise its advertising inventory.

Headquartered in Amsterdam and with additional offices in London and San Francisco, eBuddy provides a free web based chat application that is primarily used by students and young professionals.

eBuddy has more than 18 million unique monthly visitors, and will use the Exchange to better optimise its traffic and drive higher CPMs for its inventory. As the auction platform helps ensure the most relevant and highest paying ad will be served, this will help maximise site yield. The platform will facilitate eBuddy’s streamlining of its ad operations by improving workflows and helping remove traditional inefficiencies.

Rogier van den Heuvel, VP Worldwide Sales at eBuddy, comments: “The global nature of the Exchange supports the global nature of our product while helping to drive our monetisation strategy. This partnership will enable us to drive our worldwide growth by making it much easier to identify and establish relationships with relevant partners in our key target markets.”

Denise Colella, VP International at Right Media, comments: “Increasingly we are finding clients attracted to the platform because it supports their international ambitions. The Exchange very much complements the requirements of eBuddy. eBuddy brings a wealth of global supply that can be of strong interest to our advertisers across the world.”

-Ends-

Media Contacts
Ben Powell, Loudmouth PR
Tel: 020 7981 9859
E-mail: benp@loudmouthpr.co.uk

Mindy M. Hull, VP Communications
eBuddy
EU tel: +31 62 5047680
US tel: +1 415 889 9977
Email: mhull@ebuddy.com

About Right Media
Right Media created digital advertising’s first open exchange platform in the spring of 2005 to bring more fairness, standardisation and value to the industry.
Today, over 240 Exchange members, and the 80,000+ buyers and sellers they bring with them, are helping drive over eight billion transactions a day on the Exchange.
The Right Media Exchange provides the means to manage an ad business holistically—from full ad serving and auto-optimisation, to business development and expansion.
Right Media is a Yahoo! company based in New York, with offices in London, Hong Kong, Singapore, Tokyo, Hamburg, Eugene, San Francisco and Tallahassee.

About eBuddy
eBuddy created the world’s first independent, web browser-based IM service in 2003 and extended the service to mobile in June 2007. eBuddy is available in 37 languages, and its patent-pending technology enables more than 18 million unique monthly visitors with AIM, Facebook, GoogleTalk, ICQ, MySpace, MSN Windows Live Messenger and Yahoo! IM accounts to chat free of charge in one interface without having to download or install any application. eBuddy offers two versions of its mobile IM client, the popular J2ME version, eBuddy Mobile Messenger (http://get.ebuddy.com), and the mobile Internet browser version, eBuddy Lite Messenger (http://m.ebuddy.com), and is one of the world’s most popular and fastest growing MIM services with over 4 million unique monthly users. eBuddy is based in Amsterdam with additional offices in London and San Francisco, and is a privately-held company backed by Prime Technology Ventures and Lowland Capital Partners. Learn more at http://www.ebuddy.com.

Published on: 2:01PM on 6th April 2009