Press Release
7 April 2009

Internet World 2009
Stand E5045

At this year’s Internet World, Human Factors International (HFI) will be offering five lucky companies a complimentary review of their websites to analyse the persuasion, emotion, and trust (PET™) elements of their design.

To go into the draw, all you have to do is simply complete a questionnaire available on our stand about your website. We will deliver your review by telephone and online video conference with our global experts on the subject. This has proved very successful for our clients around the world for increasing revenue.

Companies will also be able to take advantage of our special offer until 30 April 2009.

This is a package of our standard usability Expert Review and our PET™ Scan for psychological persuasiveness. A PET™ Scan lets your website (a) be more persuasive, (b) create emotional attachment to your brand, and (c) increase the trust people place in you. We are offering this package that normally costs a total of £62,000 for just £25,000.

Our Expert Review is a tactical analysis of your website, application, or intranet’s user experience. It provides redesign solutions and actionable strategies to improve user experience and deliver ROI.

A PET™ Scan evaluates your website, application, or intranet for persuasion, emotion, and trust (PET™). It steps beyond traditional usability to help you understand the drivers like hope, anticipation, and excitement that motivate your customers to take desired actions. It also shows you how to anticipate the emotional blocks that can inhibit their decision making.

Design your website for each of your identified customer groups. Don’t miss out on this fantastic two-for-one offer to achieve measurable increases in:

• Conversion rates
• Cross-sell and up-sell
• Brand appeal
• Customer loyalty

Come and talk to us on Stand E5045!

For further information, please contact Nigel Grace, Managing Director, Human Factors International, Tel: +44 (0)20 7290 3430, Mobile: +44 (0)77487 12694, Email: or visit

For media enquiries, please contact Jane Allardice, Jane Allardice Communications Ltd, Tel: +44 (0)1273 467 634, Mobile: +44 (0)7778 521 853, Email:

Notes to Editors:

1. HFI is a global company specialising in usability and user experience design. It works with clients to develop websites and products that are persuasive, engaging, and easy to use. Its methodology for user-centred design, which is ISO-certifiable, is based on principles drawn from human-computer interaction, ergonomics, psychology and marketing.
2. HFI has developed a web design methodology called persuasion, emotion, and trust (PET™). This approach leverages the psychology or persuasion to create designs that will attract, engage, persuade and convert customers.
3. One of HFI’s founding principles is the fostering of learning and transfer of usability knowledge. It offers Certified Usability Analyst ™ (CUA) training courses and its CUA accreditation is a globally recognised qualification held by usability analysts in over 25 countries.
4. Follow HFI on
5. Internet World takes place 28-30 April 2009 at Earls Court 2, London. See

Published on: 10:03AM on 7th April 2009