Red Direct, Red magazine’s online shop, has launched a new website to sell its products to a wider base of consumers and to help drive its online sales forward. The site – at – has been designed and built by Screen Pages (

Started in 1999, Red Direct offers ‘hard-to-find’ boutique style buy backed by a personal service for a broad range of bags, jewellery, accessories, children’s toys and home accessories, including exclusive offers from favourite only available from Red Direct.

The new website incorporates many “best practice” features design to increase usability, engagement and sales conversions. Special characteristics include:

Navigation by product and brand
New arrivals and best sellers
Product marquees
Multiple images and on-page zooms
Email newsletter & catalogue request
Wish-lists and bookmarking
Automated integration of product & stock data with Docdata
Automated export of orders

Jo Connolly, Red Direct Editor, said: “We talked to several e-commerce service providers and felt that Screen Pages really understood our brand, approach and culture. Reassured by its considerable experience working with premium brands, we are delighted to be working with Screen Pages. Sales and conversions have improved already with our new website.”

About Screen Pages

Screen Pages ( has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online. Screen Pages' portfolio includes over 60 clients such as Thorntons, Browns Fashion, East, Joules Clothing and Smythson.

Sarah Willcocks, director of Screen Pages said: “Red Direct has a fantastic range of products for the busy modern woman, backed by strong editorial and excellent service. It’s been a pleasure working with Red’s creative and marketing teams bringing these elements together in a new website that will really take its online sales forward over the coming years.”

Published on: 4:26PM on 14th April 2009