Trinity Mirror Digital Recruitment (TMDR), part of Trinity Mirror plc, has appointed search engine marketing specialist DBD Media following a competitive pitch. DBD Media will manage the publisher’s search engine optimisation (SEO) activity across 14 recruitment sites, including PlanetRecruit, SecsintheCity, TheCareerEngineer and totallylegal.

DBD Media will provide technical consultancy and devise and manage SEO strategy, ensuring TMDR’s portfolio of recruitment sites build and retain high natural visibility across all the major search engines. The appointment follows a strategic review of TMDR’s recruitment website platforms and online marketing strategy, as well as introducing a best practice application process that can be implemented across its entire portfolio of recruitment sites.

Sarah EL-Doori, marketing director of Trinity Mirror Digital Recruitment, comments:
“Visibility is key to our success so we needed an agency with a proven track record of excellent results to provide us with a consolidated strategy across our job boards. DBD Media’s technical SEO know-how and experience of working with clients in the recruitment sector made them the stand out agency.”

Nigel Muir, managing director of DBD Media, added: “With 80% of candidates using the internet to search for jobs, competition for visibility between jobsites is acute. Trinity Mirror Digital Recruitment recognises the impact that strong natural search visibility has on their business and understands the need to implement a best practice SEO strategy to ensure continuously high search engine rankings.”

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Notes to editors:

About DBD Media
DBD Media is an independent search engine marketing (SEM) specialist that delivers best practice paid and organic search. Founded in 2000, DBD Media’s success in driving customer acquisition and increasing online visibility for clients secured its position as one of New Media Age’s Top 20 search engine marketing agencies.

DBD Media’s team of experts take a strategic and transparent approach to search, collaborating with clients to ensure business and marketing objectives are at the core of search campaigns.

The company’s diverse client portfolio includes global brands, SMEs and charities across the travel, finance, recruitment, retail, publishing and entertainment sectors.

About Trinity Mirror Digital Recruitment
Trinity Mirror Digital Recruitment is a portfolio of specialist market-leading jobsites attracting candidates across a range of industry verticals including totallylegal (lawyers), PlanetRecruit (IT professionals), TheCareerEngineer, SecsintheCity (secretaries) and GAAPweb (accountancy and finance professionals).

For further information, please contact:
Nina Howse / Louise Greeves
dbd@midnight.co.uk
01273 666200

Published on: 3:23PM on 15th April 2009