Following a successful six month trial, Which?, the UK’s leading consumer organisation, has renewed its contract with the impartial price comparison service,, in an exclusive 12 month deal to let its millions of loyal users compare prices and buy products, through Which? Compare

As part of the deal, the homepage will feature a special ‘Ready to buy?’ section, providing direct access to the PriceRunner-powered price comparison engine at – where users can find and compare the best products and the cheapest prices available in hundreds of stores, before going on to buy.

Renowned for the ‘no advertising, no bias, no hidden agenda’ message that underpins its consumer-focused reputation, Which? conducted a thorough review of all UK price comparison sites, before selecting PriceRunner as its preferred partner. In the end, it was PriceRunner’s extensive range of products and stores and its unique commitment to impartiality* that ensured it came out on top.

Steve Pitman, Head of Online at Which? said: "Offering a price comparison service was the next logical step for Which?. Our research is the most robust and reliable you’ll find and now consumers will have the ability to complete their shopping experience by buying the products reviewed, at the very best prices.

"After careful and detailed analysis of the leading price comparison services, PriceRunner proved the best fit with the Which? ethos. Independent and objective, it provides price comparison from a huge range of stores, whilst also going to great lengths to ensure that all the details are accurate and competitive - and always with the consumer in mind."

The service is now live on the site at

Peter Carlsson, General Manager for PriceRunner UK, commented: “Which? is a remarkable and truly prestigious brand to work alongside. Obviously, we are delighted they have recognised and endorsed our long-standing commitment to impartiality, and we look forward to providing their already savvy shoppers with the first-class price comparison service they expect and deserve.”


* lists as many retailers as possible, regardless of whether a store pays for an enhanced listing or not. Products are listed with the cheapest real price, including delivery, first.

Contact Details

Celia Dixon
UK PR Executive
Tel: +44 (0)20 8785 5849

About PriceRunner

PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), is one of the UK's most comprehensive and impartial price comparison services. Online prices are updated daily by a specialist team using cutting-edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always displays the cheapest price first and is completely independent - listing all retailers to provide consumers with a complete overview of the market.
For more information on PriceRunner, please visit or visit our press room at
About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:

 ValueClick Media – global online advertising network and ad sales for advertisers and publishers
 Commission Junction – world’s largest affiliate marketing network
 PriceRunner – the UK’s most comprehensive and impartial price comparison service
 Mediaplex - intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management.
For more information, please visit
About Which?
Which? is the leading independent consumer champion in the UK. It provides impartial, expert information on products and services in our magazines, books and online to help consumers make more informed choices, and campaigns on issues that matter to all consumers, from food to finances, health to estate agents. For more information on how Which? can help, visit or

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for online advertising in general, and performance based online advertising in particular, will decline or will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 2, 2009; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events

Published on: 9:00AM on 20th April 2009