LONDON, 23 April 2009:

Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has been appointed by New Look to expand their eCommerce offering into Europe, as part of their global expansion.

Launched in December 2007, New Look’s first transactional website, designed and built by e-inbusiness, has exceeded original business plans, taking market share to 2.8% from a standing start and continues to take the leading fashion retailer from strength to strength. Building on this success in the UK, plans are now well underway to develop a multi-currency site to extend New Look’s reach throughout Europe, starting with sites for France and Belgium.

Built on the eibCommerce platform using Microsoft Commerce Server, the European sites will continue to benefit from the high performance and stability that already underpins the New Look online UK business. Multi-language sites will be created to offer tailored stores for the European countries.

Adrian Thompson, New Look Group Business Change Director, comments “e-inbusiness clearly understand our brand online and have proven to be a responsive and reliable partner. They are a major part our ecommerce success story and I look forward to working with them on future developments.”

Nigel Welch, e-inbusiness Chief Executive Officer said: “We are very pleased with the work we have achieved for New Look. This is a very exciting new development for them and we are proud to continue our relationship together and support their global expansion. Our new technologies and flexible eCommerce platform will enable New Look to maintain delivering an exceptional shopping experience to customers across Europe, whilst opening up new markets and furthering their position as a commanding force in the online retail sector.”


For further information please contact Emma Gannon, Marketing Manager on 0845 863 0520 or email

About e-inbusiness:
Since its acquisition in 2007 by Welcom Software, e-inbusiness has seen significant growth and has made huge investments in the development of it’s eibCommerce platform which offers best of breed functionality with a proven fast track implementation approach.

Founded in 1999, multi-channel full service eCommerce agency e-inbusiness specialises in providing fully integrated, next generation eCommerce sites which combine high impact creative design with best of breed technology to build an effective online user experience.

e-inbusiness invests in strategic partnerships to provide a robust multi-channel eCommerce platform that supports Web2.0 technology. These partners include: Microsoft, Omniture, PayPal, EPiServer, QAS, Google, Scene 7 & Cheetahmail.

With a passion for brand and proven expertise in online marketing, e-inbusiness designs, builds & delivers integrated eMarketing strategies that maximise online revenue opportunities and deliver measurable results.

e inbusiness has developed over 100 eCommerce sites with high profile clients including: Harrods, New Look, HSS, Rohan, Slaters, Farrow & Ball & the Jacques Vert Group.

Published on: 8:59AM on 24th April 2009