Manchester digital marketing agency Code Computerlove <; has won an eight-way pitch to be appointed by the MSHK Group (formerly the Ministry Of Sound group) to redesign its Hed Kandi brand website ahead of the Ibiza season starting in June.

The new brand engagement and e-commerce site will communicate the Hed Kandi brand's Access the Fabulous strapline and will offer a state of the art online shopping experience.

Chris Wallwork, eCommerce/Web Manager for the MSHK Group, said:

"Hed Kandi is a very important brand to the MSHK group. With ongoing new releases of great music, the thousands of events that are held worldwide and the imminent launch of new products further enhancing Hed Kandi's brand, we needed an agency that could design a website that translates into both ecommerce and marketing success. Code ComputerLove were able to find that tricky balance between ecommerce and marketing, which is essential to a brands success."

He added: "Like many companies, we have a direct to consumer strategy that plans to give MSHK greater market share of our own products. A more prominent web presence is integral to this. Code ComputerLove understood the brief from the outset and were light years ahead of the other agencies we approached to pitch. Their enthusiasm for the brand and research they performed was evident in their initial work. We look forward to working with them to nail the final look and feel, which we believe they will turn around very quickly in time for the busy Ibiza season."

Executive creative director at Code Computerlove, Wes Hogg who led the pitch said: "The Hed Kandi brand has long been on Code's list of 'Brands We Want To Work With' and this win is testament to our design team's fantastic capabilities and unrivalled creativity.

"Our ideas will bring Hed Kandi's iconic and very distinctive brand identity to life online, and our experience of working with HMV for the past five years means we have the capability to deliver the very best
online music shopping experience."


For further press information from Code Computerlove please call Kirsty Hunt Code Press & PR, M: 07816 876091 T: 01625 530854 Code Computerlove Ltd, Jutland House, 15 Jutland Street, Manchester, M1 2BE
telephone: +44 (0)161 276 2080 website:

The MSHK Group <; is a dance music and lifestyle organisation that comprises many brands including Ministry of Sound, Hed Kandi <; , Euphoria, Global Underground and Hard2Beat. It has offices in London, New York, Sydney and Berlin.

Hed Kandi <; , acquired from Guardian Media Group in 2006, has flourished into a hugely successful and globally recognised music and events business, now encompassing lifestyle products and fashion, with the first Hed Kandi clothing range being launched summer 2009.

Ministry of Sound (MOS) changed its name to the MSHK Group to reflect the company's diversification into sound and audio gear, toiletries, and camping equipment.

Code Computerlove <; is a full service digital marketing agency offering website design and build, and online media and marketing services. Formed in 1999, Code currently employs 55 people at its offices in central Manchester. A multi-award winning agency, most recently Code was voted Drum Magazine's Digital Agency of the year and the number one UK Digital Agency for ROI in Revolution Magazine's Client Survey. Code's client list includes Matalan, Butlins, Waterstone's, Kimberly Clark Corporation, PZ Cussons (Imperial Leather, Original Source & Carex), Crown, McArthurGlen, Lex, Brother, First Transpennine Express, NWDA, NUS and Hillary's. Visit <; for more information.

Kirsty Hunt
Code Press & PR, M: 07816 876091 T: 01625 530854 Code Computerlove Ltd, Jutland House, 15 Jutland Street, Manchester, M1 2BE
telephone: +44 (0)161 276 2080 website:

Published on: 2:04PM on 27th April 2009