Founders appoint former Travel2 Managing Director for continued success

Croydon, UK - April 29, 2009 - Maria Whiteman is announced as CEO of Holidayline UK Ltd, the company behind the group of travel websites that include directline-holidays.co.uk.

Co-founders, Tony Bradley and Matthew Flint take the positions of Chairman and non-executive Director (respectively), as Whiteman is provided with an open remit to shape the company for the long term.

Matthew Flint said “We’ve enjoyed 16 years sustainable and profitable growth but the time has now come for new leadership and fresh ideas. We are extremely pleased that Maria has joined us and looking forward to all the benefits that her experience will bring.”

Whiteman was Managing Director of Travel2 before taking the role of Consultant Director at ‘The Holiday Team’ in January of this year.

On her new position, she said "I have greatly enjoyed a short but successful time at ‘The Holiday Team’ and now eager to start at Holidayline UK Ltd. It will be a great challenge to take-over the running of a very successful business from the original owners and to accelerate its growth and expansion into new product areas. I am looking forward to working in a dynamic, consumer driven business that has a very strong senior team in place."

Holidayline UK Ltd estimates that the combined revenues of their six websites will have reached £61.2 million by their financial year-end in November (up from £41.5 million in 2008). Company Chairman Tony Bradley said “The current performance of the company and the appointment of Maria Whiteman signal a very encouraging future for the company and its employees.”

Published on: 1:39PM on 29th April 2009