Thursday 30th April 2009, London, UK.

Following a competitive pitch, City & Guilds, the leading vocational body in the UK, has appointed Search Marketing specialists Barracuda Digital (www.barracuda– to provide them with a fully managed natural Search Marketing strategy.

Barracuda Digital has been appointed to drive natural search traffic to by optimising the company’s listings in natural search results. The agency will utilise a range of strategies including best practice, on-page optimisation, new content creation, online PR and robust inbound link-building.

Jumoke Oyadare, Digital Marketing Manager for City & Guilds says; “We understand that how we harness ‘digital’ is extremely important in order to continue being recognised as a global benchmark for workplace skills and professional development. Finding the right search marketing partner was therefore crucial and our selection procedure had to be thorough.”

“Barracuda is one of the first agencies to come on board to help us create a digital centre of excellence across the group. We chose Barracuda because they understood the importance of maximising online presence and possess a very detailed and robust understanding of natural search.”

David Reilly, Managing Director of Barracuda Digital commented on the news saying; “We’re very excited to be working with City & Guilds on this new project. There is enormous potential for further customer growth through search engine activity, given the strength of their content and their excellent reputation. City & Guilds is keen to implement the necessary resources and possess the motivation and ambition to do so.’’

Performance based search consultancy, Barracuda Digital provide search engine marketing solutions for a number of high profile clients including; Richer Sounds, Smytheson, London Stock Exchange, IPC Media, UKTV, Virgin Media, Interactive Investor, Homeserve and


About Barracuda Digital
Barracuda Digital is a performance based search consultancy specialising in natural SEO consultancy, online Public Relations, Link-building, Blogging, CMS Consultancy, Optimised RSS, CSS Coding, Video Search, In-house SEO training and other new 2.0 innovations.

About City & Guilds
City & Guilds is the only awarding body solely dedicated to vocational learning. Established in 1878, City & Guilds awards over 50% of all National Vocational Qualifications (NVQs) in the UK, they also award over 90% of NVQs in Construction due to their partnership with the Construction Industry Training Board (CITB).

The City & Guilds Group includes; City & Guilds; The Institute of Leadership & Management, Centre for Skills Development, City & Guilds for Business, City & Guilds International Ltd, City & Guilds NPTC, and City & Guilds HAB. City & Guilds also has a number of strategic partnerships such as AQA/City & Guilds.

Altogether, the City & Guilds Group awards over one million certificates every year, has an annual turnover of £90 million and employs over 1000 people.
Some of our leading household names and TV personalities made their way to fame with the help of a City & Guilds qualification. Jamie Oliver, Gordon Ramsey, Karen Millen and Alan Titchmarsh are among the millions who hold City & Guilds qualifications today.

Published on: 9:30AM on 30th April 2009