Thursday 30 April, 2009 London, UK –

Following a competitive pitch, Comedy Central (previously Paramount Comedy) Viacom’s first and only all-comedy network, has appointed search marketing specialist’s, Barracuda Digital, (www.barracuda–digital.co.uk) to provide them with a fully managed search marketing strategy.

Barracuda Digital was tasked with driving targeted traffic to www.comedycentral.co.uk by optimising the company’s listing in natural search results and managing their paid search around the re-launch of the Comedy Central website following re-branding. The agency utilised a range of strategies including best practice SEO, content consultation and in-house training.

Claudia Sestini-Samuels, Comedy Central’s Head of Brand Marketing and Online speaking of the new appointment said: “Barracuda Digital understands the importance of maximising online presence through natural search. We chose to work with them as the agency possesses a very detailed and robust understanding of natural search and paid search and have a history of delivering great results.”

David Reilly, Managing Director, Barracuda Digital commenting on the news said: ‘’We’re really excited to have worked with Paramount’s digital team on the launch of Comedy Central and believe there’s enormous potential for further customer growth through search engine activity given the strength of their content. They’ve assembled the right internal resources and possess the necessary ambition to make this happen.’’

Performance based search consultancy, Barracuda Digital work with a number of blue chips clients including City & Guilds, Richersounds, Smytheson, London Stock Exchange, IPC Media, UKTV, Virgin Media, Interactive Investor, Homeserve and Clara.net.

ENDS

About Barracuda Digital
Barracuda Digital is a performance based search consultancy specialising in
natural SEO consultancy, online Public Relations, Link building, Blogging,
CMS Consultancy, Optimised RSS, CSS Coding, Video Search, In-house SEO training and other new 2.0 innovations.

Comedy Central
Whether your taste is sharp and satirical, warm hearted and familiar, fast paced and glossy, there is something for everyone on Comedy Central, the UK’s brand new Capital of Comedy. Comedy Central features an incomparable line up of award-winning comedies, big name British stand-up and brand new UK commissions. Catch premieres of America’s biggest sitcom Two and a Half Men, new big hitter Rules of Engagement, Steve Carrell’s The Office, The Sarah Silverman Program and for the first time catch brand new episodes of South Park as they TX in the US. Comedy Central brings you big name stand up from the likes of Chris Rock, Dara O’Briain, Alan Carr, Russell Howard and Lee Evans and UK commissions with rising star Jim Jeffries as well as a special of Grumpy Young Men narrated by Robert Webb.
Sky 126 – Virgin 132 – Tiscali 25

Comedy Central Extra
The channel to indulge in your favourite Comedy Central shows like Rules of Engagement, Everybody Hates Chris, Sex And The City, The Office and South Park with stacks of well loved entertainment.
Sky 128 – Virgin 134 – Tiscali 27

Published on: 9:30AM on 1st May 2009