Perform Sales tasked with maximising revenues in the UK
for official US PGA TOUR site

London – April 30th 2009 – The PGA TOUR has chosen Perform Sales, a subsidiary of digital sport and entertainment specialists Perform, to represent digital advertising for UK traffic to the www.pgatour.com website. Perform Sales will help the PGA TOUR fully leverage its online inventory by selling both video and display space to advertisers wishing to target UK golf fans. The 12-month deal sees Perform Sales continue to grow its specialist sports network to over 64 premium brand sports properties.

PGATOUR.COM is the biggest golf portal in the world with over 6 million page impressions and 400,000 unique users on average per month in the UK. The website itself features a range of content including live and on-demand TOUR coverage, tournament highlights, comprehensive player statistics as well as a daily golf news roundup. With visitors spending an average of 40 minutes on the site, Perform Sales will aim to maximise advertising returns from the portal.

Stefano D’Anna, Managing Director of Perform Sales, commented: “Being appointed to represent the most prestigious site in world golf is an exciting opportunity for us. This really complements our existing premium sports inventory and with users averaging over 40 minutes on the site really does provide brands with exciting engagement opportunities to target a difficult to reach, yet potentially highly lucrative audience.”

About PGATOUR.COM

The official Web site of the PGA TOUR, PGATOUR.COM was launched in 1997 to serve the growing needs of golf fans. In 2006, the PGA Tour partnered with Turner Sports to co-produce the site. With an international fan base following the action of the PGA TOUR, Champions Tour and Nationwide Tour, PGATOUR.COM is the number one site in golf. PGATOUR.COM features official real-time scoring, world-class editorial content, exclusive LIVE@ multimedia coverage and its complete PGA TOUR archive of stats.

About Perform

Perform is a world leader in monetising sports and entertainment rights in digital media and has been a consistent and renowned innovator since 2000, and a major driving force in the commercialisation of sport and entertainment rights online, on mobile and on TV.

Perform provides a range of user friendly, end-to-end products and services for businesses involved in sport and entertainment rights:
• Sales: We sell advertising, sponsorship and content partnerships around sport and entertainment on a wide network of UK and international web and mobile sites
• Services: We provide the platform and tools that enable rights holders to place, manage and monetise their content online and on mobile.
• Channels: We own and distribute branded and white label sport and entertainment channels for broadcast online and on mobile.

Perform operates over 200 websites including those for over 80 UK Football Clubs, Cricket Australia, ITV, Turner Broadcasting and works with various rights holders, including the Premier League, Virgin Media and the joint video broadband site of the Sony Ericsson WTA Tour and ATP World Tour – www.tennistv.com.

www.performgroup.com

Press Contacts:

Kim Parker
Kim.parker@performgroup.com
07908 522 181

Danny Whatmough / Kate Solomon
Wildfire PR
dannyw@wildfirepr.co.uk / kates@wildfirepr.co.uk
020 8339 4420

Published on: 4:58PM on 30th April 2009