NeoWorks (, as part of their continuing development of the Royal Doulton web site, have created an integrated e-commerce website targeting Royal Doulton’s US customers (

Royal Doulton is one of the worlds oldest and most well know chinaware companies. It is also one of the most forward looking, developing their business, product portfolio and distribution methods to accommodate modern tastes and sales channels. Consequently, the launch of their new e-tailing web site is an integral part of their growth strategy.

Royal Doulton required a dedicated web site catering for US customers offering an extensive range of Royal Doulton products. The US site will offer a selection of products targeted for the US market and integrate with local fulfilment and accounting systems.

Working with the latest version of the Blue Martini e-commerce platform (version 6) NeoWorks have engineered a multiple site solution, serving UK, US and in the future other international sites from a single hardware and hosting infrastructure.

The resulting multi-region web site application facilitates customisation on a site-by-site basis of:
- visual branding
- product, pricing and merchandising data
- shipping, billing and tax calculation methods
- integration with warehousing and ERP systems

All data and configuration for the UK, US and future regional sites is managed centrally by Royal Doulton’s internal web site team.

Nigel Atkinson, Director of NeoWorks says:
"The new web site enables Royal Doulton to provide a product mix tailored for the American market and offers familiar payment and fulfilment options for US customers. The technical solution that has been implemented enables the global e-tailing team at Royal Doulton to bring regional sites on-line according to their global roll out strategy."

The Royal Doulton Home web site is already successfully generating direct sales at .

Royal Doulton’s General Manager Global CRM and Direct, George Kenton, said: “NeoWorks have designed and implemented a comprehensive software solution for our e-commerce strategy across different global markets. Our tailored web sites can accommodate a changing product portfolio, improve the customer experience, and provide a safe and secure e-tailing environment. The new US site and soon to launch Canadian site means that we can further build on established English brands in ceramics, while adopting a truly contemporary lifestyle approach.”

For further information on NeoWorks or this project please contact Karen Durham-Diggins, KDD PR: on 020 8989 2541 or email


NeoWorks Limited -
NeoWorks develop, deploy and support high quality software solutions. A focus on well designed and maintainable software ensures performance, scalability and low total cost of ownership. NeoWorks have over five years of experience developing content management, e-community, e-business and desktop application solutions.

Clients include: Levi's® Europe, Five, Universal Group Direct, London Metropolitan University’s Learning Technology Research Institute (LTRI).

Published on: 12:00AM on 8th December 2004