Samsung Mobile & Future Shorts create innovative partnership
for launch of Samsung i8910 HD

Samsung Mobile and Future Shorts, leading global short film label and
festivals, have created a new partnership to promote the new Samsung
i8910 HD. The partnership, brokered by Starcom and elevenfiftyfive,
centers around commissioning 4x 4min HD short films by four renowned
directors from the commercial, music video, feature film and fashion
industry to make an HD short which brings to life ‘spontaneously
capture your life in HD’.

“ Samsung Mobile will become part of Future Shorts community and
through this partnership create a whole new audience of switched on
and engaged filmmakers and film lovers, inspired by the latest
technology and the most creative short film directors working today.”
Said Derek Williamson, General Manager, Samsung Mobile.
All four Samsung Mobile commissioned HD shorts films will be hosted
as part of the worlds first HD Mobile Short Film Festival.
Each film will be played in various locations as part of the Future
Shorts Festival, a quarterly event, starting on May 19th to coincide
with the launch of the Samsung i8910 HD as well as across the Future
Shorts You Tube channel.

The public will be asked to vote for their favourite film and from
June 5th Pearl & Dean will showcase the winning entry as part of the
very first 108 screen, pre reel, HD digital network.

"We reach 10m people a year with our content, representing serious
media value and an audience that trusts us to deliver the best
content from around the world. We have a large and engaged community
who appreciate and enjoy relevant premium content from a relevant
quality brand. Future Shorts and Samsung Mobile are set on
catapulting the short film medium into the mainstream through a
highly innovative and original partnership.” Said Fabien Riggall,
Creative Director and Founder of Future Shorts.

ENDS

Press contact:
For Future Shorts:
Karen Durham-Diggins kdd PR
E: kdd@easynet.co.uk
M: +44 (0) 7808 584 624

For Samsung Mobile:
Winston Eavis
Weber Shandwick Worldwide
Tel: +44 (0)8709905444
Email: samsunguk@webershandwick.com

Editors Notes:
About Future Shorts www.futureshorts.com
Future Shorts is the leading global short film label and festivals.
25,000 people, in fifteen countries, attend Future Shorts events each
month and 5 million watch online.
Representing over a 1000 filmmakers - their content and commercial
interests - Future Shorts has a substantial catalogue of the best
premium short form content enabling them to authoritatively consult
and facilitate branded content projects.
Creating a much-needed link between the brands and content, Future
Shorts source the most innovative and dynamic directors available,
bringing the right directors to the right projects and creating
innovative partnerships for advertising agencies, brand directors and
media channels.
Future Shorts expertise in how to make the short film format work
commercially is based on six years experience working on enumerable
projects that covers; original content commission, managing branded
channels, branded events and cutting edge parties, creating branded
competitions, artistic management and running an international
quarterly film festival.
Brands worked with: Agent Provocateur, Buena Vista, Channel 4,
Jameson, Kenzo, Metro, Mini, MTV, MySpace, Paramount, Shots,
Smirnoff, Stella Artois, Time Out, The Times, T Mobile, Virgin Media,
Vodafone and UK Online.

About Samsung i8910 HD
The Samsung i8910 HD is the ultimate high performance full touch
screen phone that brings together style, multimedia and business
performance in one device. The Samsung i8910 HD features the world’s
first 720P HD video recording and decoding on mobile as well as the
world’s largest AMOLED screen.

About Samsung Electronics:
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2008 consolidated sales of US$96 billion. Employing
approximately 150,000 people in 134 offices in 62 countries, the
company consists of two business units: Digital Media &
Communications and Device Solutions. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of
digital TVs, memory chips, mobile phones and TFT-LCDs. For more
information, please visit www.samsung.com.
About Samsung Mobile UK:
• Samsung Mobile division manufactures and markets a wide range
of mobile telecommunications products across pre-pay and post-pay
markets, in both the consumer and business segments.
• Samsung mobile phones are divided into six major categories –
Style, Infotainment, Multimedia, Connected, Essential and Business
and is headed up by Vice President Mark Mitchinson.
• The Mobile division is part of Samsung Electronics Co., Ltd.
a global leader in semiconductor, telecommunication, digital media
and digital convergence technologies with 2006 parent company sales
of US$63.4 billion and net income of US$8.5 billion.
For more information, please visit http://
www.samsungmobile.co.ukwww.samsungmobile.co.uk

About Starcom:
Starcom is a division of Starcom MediaVest Group (www.starcomww.com).
Ranked one of the largest brand communications groups in the world,
Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated
network of highly specialised consumer contact companies. SMG's
global organisation includes strategic marketing communication
architects who are highly specialised in media management, response
media, internet and digital communications, as well as multicultural,
entertainment, gaming, sports, sponsorship, event marketing and
media. With nearly 4,500 employees in 110 markets worldwide, SMG
delivers brand-building results for many of the world's leading
companies. It is part of Paris-based Publicis Groupe S.A.

About elevenfiftyfive: http://www.elevenfiftyfive.com
elevenfiftyfive fuels brand exposure within film, built with a
genuine passion for film and bound with over 14 years experience of
the cinema industry.

Already retained by a group of leading boutique cinemas and the
pioneering FutureShorts, elevenfiftyfive is part consultant and part
sales company, with an international reach.

Through this growing network of the very best properties within film,
elevenfiftyfive can shape bespoke brand solutions spanning in cinema,
online, print, event and even allow direct access to film makers.

As an independent company, elevenfiftyfive is perfectly placed to
advise brands on what are the best properties within film, as well as
how they can become a part of each experience.

Published on: 4:00PM on 1st May 2009