London, May 1, 2009:

The UK affiliate marketing sector will be worth more than £4bn in online retail sales in 2009, according to a report released this week by Econsultancy.

Research published in the Affiliate Marketing Buyer’s Guide 2009 estimates that the market grew by 22% in 2008 to a value of £3.82bn.

According to the report, an estimated £227m was paid in commissions and fees to affiliate publishers and networks last year as the performance-based advertising model continues to attract advertisers.

According to figures from IMRG and Capgemini, overall UK online retail sales grew by 25% in 2008 to £43.8 billion. The affiliate marketing industry was therefore responsible for nearly a tenth of all online sales during 2008, according to these figures.

Econsultancy’s Research Director, Linus Gregoriadis, said: “Because it is rooted in performance, affiliate marketing is continuing to prosper as an industry and we believe the affiliate sector will remain at the forefront of e-commerce as it continues to drive a high proportion of online sales.

“Although the slashing of marketing budgets and well-documented collapse of companies such as Woolworths has had a negative impact, the increased appetite for performance-based advertising is making up for some of that downside.”

About the Affiliate Marketing Buyer’s Guide

The guide is aimed at organisations and businesses trying to understand and select a supplier from within the affiliate marketplace, or who are currently reviewing their activity in this area. It is also relevant for anyone wishing to engage, understand or research the complexities involved in this market.

Key market trends in 2009

-)CPA (cost per acquisition) model goes from strength to strength

-)Consumers turn to voucher code and cash-back websites

-)Issues surrounding “last-click-wins” become more apparent

-)Affiliates call for a greater emphasis on transparency & communication across the sector

-)Publishers develop innovative media methods

-)More agencies offer affiliate marketing services to clients

Which vendors/technology platforms are featured in the buyer’s guide?

The networks profiled are:

Affiliate Window, affilinet, Clash-Media, clixGalore, Commission Junction, dgmAffiliates, LinkShare, Online Media Group, Paid On Results, Platform-A, TradeDoubler, Webgains, Zanox.

The agency suppliers profiled are:

AffiliateProgramAdvice, Altogether Digital, Arctic Sunrise, bigmouthmedia, Blue Barracuda, Coast Digital, Equator, Existem, i-level, MVi, R.O.EYE, Steak, Stream:20, Zed

Report URL http://econsultancy.com/reports/affiliate-marketing-buyers-guide

Media contacts:

Linus Gregoriadis, Director of Research, Econsultancy

(e: linus.gregoriadis AT econsultancy.com t: 0207 681 4051)

Jake Hird, Analyst, Econsultancy.com

(e: jake.hird AT econsultancy.com) t: 0207 681 4076)

About Econsultancy

Econsultancy.com attracts over 180,000 unique users per month where they access reports, read the blog and take part in discussions in the forums. Econsultancy members can link up with other members and digital suppliers through our directories, as well as find a new job or new digital talent using the job listings.

http://econsultancy.com/

Published on: 8:10PM on 3rd May 2009