TWICKENHAM, UK and NEWTON, Mass., USA – May 4, 2009 – Enterprise marketing software provider Neolane, Inc. today announced it has been positioned by Gartner, Inc. in the Niche Players quadrant of the “Magic Quadrant for CRM Multichannel Campaign Management” report. According to Gartner, “the multichannel campaign management (MCCM) market continues to show overall positive growth as marketers continue to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns.”

Neolane’s Cross-Channel Marketing and Lead Management Optimisation solutions are based on a single, web-services based platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics. The Neolane platform was engineered to handle the entire range of traditional and emerging channels, including mobile (SMS and MMS). The flexibility and scalability of the Neolane platform make it an excellent choice to address the advanced cross-channel marketing automation needs of mid-sized to the largest of enterprise organisations.

“We believe this Gartner report demonstrates a maturing approach to cross-channel marketing, where all in-bound and out-bound communications must be unified and tightly coordinated across channels to ensure messages are consistent, relevant and support positive interactions with the brand,” said Stephan Dietrich, president, Neolane, Inc. “Marketers around the world continue to turn to Neolane to drive relevant, personalised cross-channel conversations with customers and prospects. By delivering a 360-degree marketing view of customer data, coupled with cross-functional marketing process automation, including measurement and reporting, organisations gain greater campaign effectiveness and the ability to build sustainable, long-term customer relationships.”

As more marketing organisations seek flexible, cost-effective deployment models, Neolane offers its platform in a number of popular on premise and on demand options including its Mid-sourcing™ model, which helps companies quickly benefit from an enterprise-class marketing automation solution with little up-front investment. Thirty percent of Neolane’s new customers in 2008 chose this model as a means to quickly and cost-effectively achieve results.

Inclusion in Gartner’s 2009 “Magic Quadrant for CRM Multichannel Campaign Management” builds on Neolane’s other noteworthy accomplishments, including being named IBM’s 2008 Information Management “Rookie of the Year.” It also reflects the momentum Neolane continues to generate in the market, including the 40 percent year over year revenue growth and its fifth straight year of profitability achieved in 2008.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

=About Neolane=
Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise coordinated, personalised messages across both traditional and emerging channels including mobile. Neolane’s cross-channel marketing solutions are built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. More than 170 of the world’s most innovative marketers including Accor Hotels and Orange run Neolane. Visit www.neolane.com

Published on: 11:19AM on 5th May 2009