May 2009

Exclusive launch puts dgm’s affiliates firmly in the driving seat.

dgm are pleased to announce an exclusive launch partnership with Big Idea Media in conjunction with their Easy Content Units web service. Easy Content Units is a tool for affiliates that allows them to generate their own custom product showcases. Easy Content Units makes it simple to create bespoke banners and affiliates will be able to choose from merchants across the full dgm portfolio. This level of flexibility gives affiliates almost limitless options when creating their websites, and gives them greater control of their sites profitability. By giving affiliates the freedom to mix products from multiple dgm merchants, the affiliate can create their own promotions or showcases. The immediacy offered by the service means the affiliate can experiment with different options to find the most profitable format for them.

The nature of the exclusive deal between dgm and Big Idea Media, means that dgm affiliates will benefit from “free” links for all dgm merchants, whilst other networks' merchants are subject to a revenue share split. This unique offer is being made available exclusively to dgm’s affiliates for the first two months of the partnership.

dgm’s merchants will benefit from increased exposure across an even greater range of sites as affiliates expand their core remits and related offers of their sites. Early tests indicate that dgm affiliates can also look forward to increased clickthroughs as a result of using the ECU's – the average CTR for an ECU unit is nearly 10%, well above the industry standard.

Carl Davis, dgm CEO commented, “Profitable partnerships are a key part of the current business landscape. We are fortunate to be partnering with a company with an excellent profile in the affiliate arena and with a service which fits neatly with dgm’s current portfolio. It also allows dgm to continue it’s ‘network agnostic’ approach to affiliate tools that we started with dgmCompare Broadband.”

John Lamerton, MD of Big Idea Media added, “We have been astounded by the positive response from the affiliate community to Easy Content Units, and we're delighted to have partnered with dgm. We're relishing the opportunity to revolutionise the way dgm affiliates add products to their websites, increasing clickthroughs and conversion rates which of course benefits all parties. I'm especially pleased as an affiliate myself to see dgm championing innovative tools that benefit not only themselves, but the Affiliate community as a whole.”

To find out more about Easy Content Units, how it can benefit your business, or to find out how dgm is working in your sector contact Chris Russell-Smith (e:, call us on 020 7943 4200, or visit our website (

Published on: 3:52PM on 6th May 2009