UK's Premier Mobile Internet Portal Also Leverages Rich Media Capabilities

LONDON, UK and RALEIGH, NC – December 7, 2004 – Accipiter Solutions, Inc., an online advertising technology leader since 1996, today announced that Boltblue, the UK’s premier mobile Internet portal, has signed a contract for AdBureau, Accipiter’s hosted ad management solution. Boltblue expects to serve up to 20 million ads per month using AdBureau.

Boltblue’s in-house ad management system struggled to cope with growing ad traffic and industry trends, including increasing demand for advanced rich media formats. After evaluating a number of ad management solutions, Boltblue decided to complement its in-house system with Accipiter’s AdBureau. The competitively priced outsourced solution supports all types of rich media including audio, video, flash and more. It also offers enhanced frequency capping for all ad formats and media types, and allows capping on campaigns by any time period.

“Accipiter’s AdBureau helps us future-proof our ad management by allowing us to deploy a system that not only meets our market requirements today but also will continue to evolve as our needs change in the future,” explained Michael Brown, Boltblue CEO. “We were up and running quickly with AdBureau and the outsourcing of our campaign delivery has been seamless”

Accipiter’s trafficking service is a new offering in the UK, based on the increasing demand of online publishers and changing market conditions. Outsourcing ad trafficking allows Boltblue to focus on ad sales while Accipiter ensures successful campaign delivery.

“Our goal is to help Boltblue streamline their operations and enable them to concentrate on increasing ad revenues across their entire site,” said Mike Keaton, Accipiter’s director of European operations. “Our expertise in developing and supporting publisher ad serving solutions makes us the ideal partner for sites that do not wish to run their own trafficking operation.”

AdBureau delivers the same sophisticated ad management capabilities as Accipiter’s flagship online advertising technology, AdManager, but in a cost-effective outsourced solution. Online publishers can get up and running quickly and economically with AdBureau, while increasing targeting capabilities, speeding ad delivery, and monitoring and controlling inventory projections in real-time. Not only does AdBureau offer the same competitive differentiators of AdManager V7, but you also get the same robust architecture for uninterrupted ad serving, all leading to increased productivity and reduced ads serving costs.

About Boltblue
Boltblue provides an integrated offering of UK-focused mobile content and communication services including Europe's largest library of ringtones and graphical mobile content, SMS messaging, online dating, weblogs, WEB, WAP and SMS based email; as well as Internet connectivity and online customer support. For more information, please visit

About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With more than 350 customers worldwide, over 49 billion ads are served each month using Accipiter’s technology. Accipiter executives strive to be industry thought leaders through work with the Internet Advertising Bureau and Online Publisher’s Association. Accipiter offers a site-side ad management software solution, AdManager V7, and a hosted solution, AdBureau. Accipiter leads the industry with over six years of experience in implementing behavioral targeting technology, and recently introduced the new Visitor Information Behavioral Engine (VIBE). For more information, please visit


AdBureau is a trademark of Accipiter Solutions, Inc. Other product and company names herein may be trademarks of their respective owners.

Media Contacts:
Shawn Ramsey-Kroboth
SRK Communications for Accipiter
Office: +1 919-359-0947
Mobile: +1 919-621-0737

Steve Perks
Office: +44 (0) 20 7830 9783
Mobile: +44 (0) 79 19090195

Published on: 12:00AM on 7th December 2004