Greenlight, the UK’s leading independent search marketing agency has appointed Andrew Betts to the role of business development director. Betts’ broad experience spans Google owned DoubleClick Performics, Publicis and Latitude.

Betts joins from Publicis Groupe’s VivaKi, formerly Google owned DoubleClick Performics, where he worked on global business development for two years. Prior to Performics, Betts worked at Latitude, where he spent five years at senior level across strategic, sales and marketing disciplines.

At Greenlight, Betts will be responsible for developing and executing the business development strategy across the agency’s London and New York offices. He will report directly to the CEO Warren Cowan and work very closely with the marketing department to deliver an integrated marketing solution to prospective clients.

Warren Cowan, CEO at Greenlight said: “Andy has been involved in search since its inception, with over 10 years experience in business development, eight of which are within online marketing. Andy brings a wealth of experience and insight to the table, having worked with some of the world’s biggest brands. We’re delighted to have him on board.”

Betts added:”I’m really excited to be joining Greenlight at such an important phase of its growth. I look forward to working with prospects and clients to offer integrated search solutions that will deliver great results.”

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For more information, contact:
Louisa Papachristou at Greenlight T: 020 3326 6231 E:

Notes to editors

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

Published on: 2:58PM on 7th May 2009