New research, conducted by leading search marketing agency Greenlight, has revealed cheapflights.co.uk as the most visible website and monarch.co.uk the most visible airline in Google natural search results, based on average monthly data gathered in March 2009.

The study analysed 3200 generic and destination specific keywords, which were found to generate a total of 5.5 million flight related search terms in the UK in this particular month. This data was then used to rank the most visible brands on page 1 of Google’s natural search results.

Cheapflights.co.uk ranked top, managing to capture 100% of the searching audience, whilst monarch.co.uk was the highest ranking airline and the only one to make it into the top 10. Skyscanner.net and travelsupermarket.com took second and third positions achieving more than 80% visibility each. The league table ranks a total of 1000 brands.

The research also revealed that more than a quarter of the searching audience used only four main search terms, including ‘flights’, ‘cheap flights’ and ‘Alicante flight’.

A copy of the full report can be obtained by contacting louisa@greenlightsearch.com

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Notes to editors

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable natural and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

www.greenlightsearch.com

Published on: 3:01PM on 7th May 2009