New research, conducted by leading search marketing agency Greenlight, has revealed tripadvisor.co.uk as the most visible website and hilton.co.uk the most visible hotel chain in Google natural search results, based on average monthly data gathered in March 2009.

The study analysed 1200 generic and destination-led keywords, which were found to generate an average of 5.6 million hotel related searches per month in the UK. This data was then used to rank the most visible brands on page 1 of Google’s natural search results.

Tripadvisor.co.uk ranked top, managing to capture 43% of the searching audience, whilst hilton.co.uk was the highest ranking hotel chain and the only one to make it into the top 20, reaching 6% of all searches. Laterooms.com was the best performing agent, taking second place overall and hotelclub.net took third position. They achieved 32% and 28% visibility respectively. The league table ranks a total of 1000 individual websites.

The research also revealed that the most used search term was ‘Paris hotels’, taking up 8% of the searches, followed by London accounting for 7%. New York was the most popular destination search for hotels outside the UK and continental Europe.

Greenlight currently produces monthly research reports on flight, online gaming and hotel sectors. They also cover a broad cross section of industries including insurance, mortgages & loans, credit cards, car hire and online dating, amongst others.

To download the full hotel sector report, click here.
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For more information, contact:
Louisa Papachristou at Greenlight T: 020 3004 2674 E: louisa@greenlightsearch.com

Notes to editors

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable natural and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

www.greenlightsearch.com

Published on: 3:02PM on 7th May 2009