LONDON, 11.05.2009: GSI Commerce, the full service provider of end-to-end ecommerce and multichannel retail services, today announced it has appointed Bart Swanson as Managing Director, International, Business Management and Strategy.

Swanson will work alongside existing clients in the EMEA region advising them on how to develop all aspects of their e-commerce and multichannel operations, developing brand-driven business plans to ensure that they maximise sales and foster customer loyalty across all channels. GSI Commerce’s clients include Casual Male, Reiss, HP Europe, Early Learning Centre and Peacocks.

"As GSI Commerce continues to expand its operations across Europe, Bart’s appointment will be instrumental in allowing us to continue this aggressive growth," commented Steve Davis, Executive Vice President and President International. "Bart has a fantastic record in the ecommerce space having worked in numerous highly successful retail verticals across multiple European countries and we are delighted to welcome him to the team.”

Swanson is recognised as an expert in pan-European ecommerce and as the General Manager, Business Development at he helped develop Amazon’s pan-European expansion strategy, and was one of the key executives responsible for launching the business in Germany, France and the UK. Prior to his appointment at GSI Commerce, he was a co-Founder of Dropshop Ltd., a Munich based European online selling service and previously, he held the post of Managing Director at EMI Music France. He has also held senior positions at EMI Music Europe and Bertelsmann AG in France and the UK.

Over the last 12 months, acting as a consultant, Swanson has played a key role in aiding some of GSI Commerce’s leading US and EU clients to develop international online strategies. Swanson commented: "I was attracted to GSI Commerce by its reputation for being much more than a provider of products and services but as a business partner, best exemplified by its shared risk and revenue model. Having been involved with GSI in a consultative role for a few months before my appointment, I found the experience of working for an organization that focuses on adding value to its clients to be extremely gratifying. I’m delighted to be a fixed part of the GSI team and look forward to further enhancing GSI Commerce’s ability to add genuine value to its blue-chip clients.”


About GSI Commerce

GSI Commerce® ( is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises internationally. Operating through a model that requires no capital expenditure, GSI delivers e-commerce solutions through the provision of components including: technology, hosting, order processing, fraud management, fulfilment and call centre. Each component is offered on a modular basis and forms part of a fully integrated, end-to-end solution. The company also offers a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc. (

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Published on: 10:24AM on 11th May 2009