Latitude, a leading European digital marketing agency (, today announces a significant technology investment on the back of its recent launch of a conversion analytics service. Latitude will be investing in a state-of-the-art client portal to be released in September, as well as partnering with Kenshoo, Atlas, Radian6, Tealeaf, ClickTale and Omniture to make use of their cutting-edge technology platforms.

The technology investment will compliment the 50+ Google AdWords qualified professionals and the recent Google Analytics Authorised Consultancy (GAAC) accreditation attained, as the agency looks to continue its ethos of blending the best people with the best technology.

CEO Alex Hoye, himself an angel investor in technology start-ups, said of the move “We have decided to take an aggressive approach to technology. Many agencies have their own technology that they shoehorn every client campaign into, whether it fits or not. I don’t believe that one piece of technology fits every client situation, so we have gathered expertise for all the top technology solutions and will select which tool to use based on clients specific needs.”

This news comes on the back of a record 2008 for Latitude, posting 44% growth with a turnover of £58.5m as well as recent client wins including Virgin Games.

Published on: 4:20PM on 12th May 2009