Summer is the most popular time for tourists to visit the United Kingdom and the redesigned Visit Wales website offers visitors all the tools they need to plan the perfect vacation.

In January Visit Wales, the arm of the Welsh Assembly Government responsible for tourism, launched a new marketing campaign to encourage holidaymakers and adventurers to choose Wales when planning their trips. A redesigned Visit Wales website (, driven by Box UK’s leading Web Content Management System Amaxus, was at the heart of this, offering a wealth of information including engaging features such as a blog, video clips and search features to help visitors plan every detail of their visit to any region of Wales. The website is truly aimed at the international traveller with links to foreign language sites and entrance points for a number of countries including Canada, the USA and Australia.

“Visit Wales recently undertook an important project to redesign our main UK website, Box UK were an integral part of this project, working closely with a design agency,” said Bryn Halliwell, Digital Marketing Executive for Visit Wales. “It’s been an enjoyable and stress-free experience working with Box UK; they are a friendly, efficient and professional team who really know their stuff. The project was delivered on time and without any issues, and the redesigned website is already garnering praise from customers and colleagues alike.”

Box UK worked with Swansea-based company S8080, the design firm for this project.

Amaxus is Box UK’s leading Web Content Management System. With its ability to operate a website that delivers hundreds of thousands of documents and objects through a user-friendly interface, this state-of-the-art system can be customized by Box UK to meet the diverse needs of clients. Our international reputation continues to allow us the privilege of working with the world’s best people, from FTSE 100 companies to global standards bodies and leading organisations across the UK public and heritage sector.

About Visit Wales
Tourism is a hugely competitive, dynamic and constantly-changing industry with over £8 million a day spent by tourists on trips to Wales, amounting to around £3 billion a year. Visit Wales is the Welsh Assembly Government’s tourism team, within the Department for Heritage. Visit Wales is responsible for the promotion and development of tourism in Wales.

About Box UK
Box UK ( was born out of the work of leading thinkers and doers in the industry. With offices in London and Cardiff, we are obsessed with the Internet and emerging technologies. Our passion and enthusiasm permeates everything we do, continually inspiring us to create bold, innovative solutions for our clients and partners. 
Already an amazing product, additional innovations will be introduced to Amaxus ( with the launch of the newest version of the software early in the spring of 2009. Stay tuned to the Box UK website for the latest news on exciting new Amaxus features, launch information and ways that Box UK and its products and services can turn your business visions into reality by creating high-value, low-risk and award-winning solutions.

For more information on this project or Amaxus call us at +44 (0) 870 707 0031 or email

Published on: 5:42PM on 15th May 2009