The UK’s number one discount fashion and sportswear website creates deeper marketing insight using smartFOCUS Intelligent Marketing solutions to deliver more relevant and timely communications across its web and catalogue channels

Bristol, UK - 18th May 2009 – smartFOCUS, the international multi-channel marketing software company today announces that it has been chosen to build a single customer view database by M and M Direct. The database will be accessed through the smartFOCUS Intelligent Marketing software, for analysis, campaign management and reporting.

M and M Direct, the UK’s leading discount retailer of top fashion and sportswear brands, with over 3,000 leading branded products has selected smartFOCUS to deliver a single view of M and M Direct customer and transaction data, integrated with smartFOCUS software. A user of smartFOCUS software for over 3 years, M and M Direct is making further investment into smartFOCUS’s Intelligent Marketing software, extending its marketing use of analysis, targeted campaign management and reporting.

With access to a single view of its customers provided by smartFOCUS software, M and M will develop greater insight into marketing performance and each customer’s behaviour. New smartFOCUS functionality will help its marketing team deliver more relevant, timely communications targeted to retain and grow the value of its customers through improved purchase frequency and increased average order values.

Neil Sansom, Marketing Director, M and M Direct said: “The knowledge and understanding of our customers’ behaviour and marketing performance is at the heart of our strategy to acquire and retain more customers, improve sales and increase customer spending, optimising our marketing ROI. Adding a single customer view database, and extending our use of smartFOCUS software will help M and M capitalise on our market leading website,and build on our recent sales growth which has seen the company achieve sales of over £90m in 2008.”

Chris Underhill, CEO, smartFOCUS said: “As the UK leader in an extremely competitive and fast moving fashion and sport market, it is important for M and M to communicate more effectively with its customer base, across the most appropriate channel. Maximising the value of its data through a single customer view database, accessed using smartFOCUS Intelligent Marketing solutions, will ensure that M and M can execute better targeted and personalised campaigns that produce improved results and increase marketing ROI.”

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About M and M Direct
M and M Direct Ltd is the UK’s number one discount branded fashion and sportswear website selling branded products at up to 75% off RRP. The business is backed by private equity and has been established for over 20 years from it’s base in Herefordshire. M and M recently reported a 31% sales increase in the 10 weeks over Xmas 2008 and has sales of over £90m.

About smartFOCUS Group plc
smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi-channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate offline and online data, analysis, campaign and performance management to deliver better targeted, more timely and relevant communications that increase campaign conversion rates and improve customer insight.

smartFOCUS has over 700 customers and partners worldwide using its marketing software including AAA, ABN AMRO, ASOS, Center Parcs, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Société Générale and QVC.

smartFOCUS is headquartered in the UK, with operations in the US, continental Europe and Asia Pacific. www.smartfocus.com

For further information please contact:
Ellie Turner / Becky Cheers
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1647 / 07799146803
smartfocus@prompt-communications.com

Suzanne Butler, Senior Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800
sbutler@smartfocus.com

Published on: 1:53PM on 18th May 2009