Blyth Valley, a specialist provider of business insurance for small and medium-sized businesses and independent consultants, has hired CheezeDMG as its digital marketing agency.

The agency was awarded the business without a pitch by Blyth Valley Marketing Director, and ex-Managing Director of, Alex Wright.

The account will be headed up by CheezeDMG Group Account Director, Pete Oxlade, supported by Account Director, Nina Christensen. After initially working on paid search campaigns, the agency will then start work on display advertising, affiliate and social media marketing.

Alex Wright, Marketing Director, Blyth Valley said of the appointment, “The team at CheezeDMG are smart, agile and commercially flexible, plus they have a strong track record in our sector and bring all the benefits of being part of DMG. They’ve made an immediate impact, as we expected.”

Blyth Valley was founded in 1998 specifically to provide insurance services to small businesses, freelancers and independent contractors. The company looks after the insurance needs of a number of professional associations including the Chartered Society of Designers, the Chartered Institute of Public Relations and the Design Association. It was the first company to sell Professional Indemnity insurance online in the UK.

CheezeDMG Account Director, Nina Christensen commented, “We’re delighted to be appointed as Blyth Valley’s digital marketing partner – they’re very switched on and like doing business digitally, as do their clients; so there’s a fantastic opportunity for us to help them grow their business through the online channel. We’re looking forward to working as an extension of their marketing team to increase policy sales for professional indemnity insurance and other business insurance products through precise targeting, by communicating their highly specialised and attentive approach to insurance for small businesses.”

About CheezeDMG
Founded in 1999, CheezeDMG is one of the UK's leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, CheezeDMG was acquired by Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.

CheezeDMG offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing, Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .

Clients include: Oxfam, PDSA, Budget Car Rental, Holiday Cottage Group, AXA plc, ReD, Exclaimer, Helping Hands, RSPCA Pet Insurance and Canterbury of New Zealand.
CheezeDMG is a member of the IPA, DMA & SEMPO. ,,

About Digital Marketing Group:
CheezeDMG is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.
In 2008 Digital Marketing Group ranked third in NMA's Top 100 Interactive Agencies guide and Marketing's Digital League Tables respectively; and in 2009 was named the UK’s biggest digital business in Campaign’s Agency Performance Leagues.

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Published on: 12:11PM on 20th May 2009