London, 20 May 2009. Award winning email service provider DbGi will host a hands-on planning workshop on e-marketing strategy for senior executives and marketing stakeholders on Wednesday 3rd June in Central London.

The workshop will include group discussion on key issues faced within e-marketing departments for planning high-performance campaigns, led by DBGi's Chairman Richard Lees.

The workshop provides a chance to glean new best practice for planning e-marketing activity, tying together KPI led performance reporting, ROI objectives, increasing customer insight through multi-channel integration, as well as the latest updates on email deliverability.

The workshop will be held in London's Covent Garden on Wednesday 3 June, with complimentary breakfast available from 8.30am with a 9am start to the session.
1st session starts 9.00am
• Speaker: Richard Lees, DbGi Chairman, will share how DbGi clients focus on cost efficient planning priorities that support business objectives, and how simple processes bring lazer-focus on the shortest path to enhanced campaign performance.
• Topics: ROI benchmarking, customer insight, practical reporting measurements, tactical briefing, and more.
• Group break-out session: Plan your priorities for better email activity using DbGi’s planning check-lists.
2nd session starts 9.40am
• Speaker: Guy Hanson, DMA Email Marketing Council member, will reveal the step-by-step methods we have used to take 6 clients from average delivery rates to Sender Score Accreditation with as much as 150% increase in response rates.
• Guy notes “With 6 of DbGi’s clients now having achieved Sender Score Accreditation and an average delivery rate of 98.6%, it’s quite like having email deliverability accredited by the ISPs themselves.”
• Topics: Data cleansing, list segmentation, deliverability management, dynamic content, personalised image creative, and more.
• Group break-out session: Prepare your priority action list from Guy’s latest revelations for better data management, segmentation, and email delivery.
3rd session starts 10.20am
• Presentation: Short-cuts to greater email performance and customer loyalty
• Group break-out session: Formalise your priority action plan to take away with you and network with other attendees.
• Finish: 11.00am Time for networking and refreshments.
Seats for the workshop have been limited to 25 to ensure focussed discussion. Tickets are available at no charge from today on 0207 811 0171. Further details can be found at http://www.databasegroupinteractive.co.uk/planning-workshop/?expansion=press&seed=Marketer

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About Database Group Interactive

One of the earliest Email Service Providers established in the UK, DBGi is currently broadcasting over 30 million permissioned emails each month for clients in sectors ranging from Automotive, Financial Services, Retail, Travel, Marketing, Charities, and Leisure. Database Group Interactive delivers self-service software or a fully managed service including email marketing, interactive database solutions, multi channel communications and fully database integrated campaign management.

DBGi won a “highly commended” finalist position in the e-Consultancy 2008 Marketing Innovation Awards for Personalised Image Creative (ePIC™)

For further information please visit: http://www.databasegroup.co.uk/email_marketing.asp

Media Contacts:
Gavriel Shaw (Marketing Manager): Gavriel.Shaw@databasegroup.co.uk Telephone Number: +44(0)207-479-4805

Published on: 1:47PM on 20th May 2009